The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


Robert H. Caldwell

Robert H. Caldwell

Robert serves as the Vice President of Marketing for Datamax Inc. As a marketing & sales visualizer, he is known for his collaborative delivery of communications and innovative use and technology automation. With a degree in Marketing and Computer Information Systems and over 35 years of experience in the Information Technology and Office Automation arenas, he offers a broad spectrum of business insight.

Recent Posts by Robert H. Caldwell:

5 Expert Skills for Production Print Runs: Conquering the Double Black Diamond

In-course obstacles exist daily. The right skills, training and the right gear are paramount for a more streamlined and capable production process for the entire run — from pre-flight all the way to fulfillment.

When it comes to Double Black Diamond runs, experts only dare exit the ski lift.

These heart-racing, often terrifying runs are characterized by exceptionally steep slopes, and other hazards such as narrow trails, high winds, and obstacles like steep drop-offs, rocks, moguls or trees. You may contemplate such slopes with hope, but you'll likely retreat with "nope."

Topics: Productivity Tips and Tools Office Equipment Production Print

Three Tactics to Thwart Office 365 Ransomware Threats

So, consider this bit of recent history ... 29% of IT professionals report their clients have encountered ransomware that specifically targeted Office 365.

I must say, I love history. For humanity's sake, I deeply hope it’s never rewritten.  I’m not entirely sure whether my interest lies in the fun and fascination of discovery, or the fear of repeating failures it documents.  One thing’s for sure, as summed up by Edmund Burke, Those who don't know history are doomed to repeat it.”  

No doubt, a truth proven over and over again.

So here’s a bit of history (2,000 years in the making) every business should consider as it prepares to compete and/or to defend its resources — the focus of this blog.

Topics: Managed Network Services Network Management Document Security IT Consulting Technology Pain Business Continuity Disaster Recovery Network Security

Total Data Protection Will Give You a Secure Business Edge

Every business needs to be secure today. Data backup and disaster recovery are key tools to keep your office safe and in business.

If you’re reading this, you understand that your business or office depends on information technology (IT) to function.

As businesses of every size rely ever more on IT, there are two functions IT performs essential to a business’ ability to function:

  1. a robust, secure data network
  2. continued access to vital business information and documents

No network and no access to information equals no business.

Topics: Managed Network Services Digital Security Network Management IT Consulting Technology Pain Business Continuity Disaster Recovery Microsoft Gold Partner Network Security

Leasing a Copier: How to Do It Right

Making sure you get the right lease and the right partner is scary. The tips below will tell you how to get it right.

Much like those mortgage commercials that turn the most confident person into a bundle of nerves, the idea of leasing technology makes many business professionals uncomfortable.

Am I getting a good deal? What should I look for? Will I be stuck in a box?

Those and many other questions chase each other round and round during the decision process.

Still, leasing is often the better option for your office – especially if your operating budget is running low. Couple that with the rapid pace at which technology becomes outdated, and leasing is a great option for those looking to keep their tech fresh.

Here are just a few of the most compelling advantages to lease today.

Topics: Leasing LeaseCare Managed Print Services

Why It’s So Hard to Get a Straight Answer on Copier Price

The top 10 questions a sales rep should ask you before they EVER give you a price – or recommendation.

There is nothing more unsatisfying than a salesperson who cannot give you a price when you ask them how much something is going to cost. Their reluctance may even cause you to doubt them. Believe me when I say it, they are actually doing you a favor.

Sure, any salesperson can throw out a number just to make you happy, but in the long run, the true cost of office equipment depends on many things. Sure, you can:

Topics: Multifunction Copier Did you know? Digital Copiers Office Equipment Partnering Technology Support

12 Effective Capabilities and Controls for Managing Your Enterprise Print Fleet

The ability to offer the tools and control needed to help reduce waste and boost productivity can be the difference in whether your organization finds itself "on cloud nine" or "under a cloud" when it comes to managing print.

For many organizations, printing continues to be a frustrating cost issue that remains pretty much untracked and uncontrolled. That’s amazing since managing print output and associated costs has been such a hot topic for so long. 

More companies understand this now, but not enough want to really pour in the effort to do anything about it.  Apparently, they're less interested in the gathering clouds of documents and print and are more convinced of better cost savings they can be chasing down in their businesses — so they think. 

Topics: Office Equipment Print Management Managed Print Services

Dozens of Business Productivity Tips – Our 11 Best and Most Popular Blogs of 2017

You have a lot of options on the market when you make a technology purchase. The best solution for your business isn't determined solely by the price, the feature set, or how fast the vendor gets it to your doorstep.

Every year, I learn more about copiers, document management, workflow, and, increasingly, managed IT topics.

I do my best to pass on what I learn to you.

Here are the 11 most popular posts in 2017. They cover a range of topics:

Read on for insights into those topics – and more – to get yourself ready for 2018! 

Topics: Scanning Information Technology Technology Multifunction Copier Did you know? Managed Network Services Security Digital Copiers Digital Security Productivity Tips and Tools Healthcare Solutions Office Equipment Legal Solutions Network Management Document Workflow Document Security IT Consulting Business Continuity Disaster Recovery

The 6 Things You Should Never Do When It Comes to Cybersecurity

Security isn’t always top of mind, especially when it comes to your employees. Make sure you and your employees aren’t doing any of these six things.

We’ve all had that “kick yourself” moment after something you had a second thought about tragically comes to fruition. We know it could have been prevented, and it was just plain stupid to not have taken the simple steps needed to prevent the mistake.

We take a lot for granted as humans, especially when it comes to securing our data. In fact, did you know that in your office right now it’s likely that 40% of your employees have their passwords stored on their devices in a Word document? Almost half! Not so secure right? 

Despite all the cyber security threats you hear about in the news, the simple fact is that the people within your business are far more of a threat than any software application that you are using. If you’ve ever had second thoughts about your company’s cybersecurity, take a few minutes to check yourself and make sure that you are NOT doing any of the following:

Topics: Information Technology Did you know? Managed Network Services Digital Security Healthcare Solutions Legal Solutions Network Management IT Consulting Technology Pain Microsoft Gold Partner Network Security

19 Reasons Why It’s Hard to Say How Much a Copier Costs

While it’s annoying to hear “it depends” when you ask us how much a copier is, it’s also the truth. Here’s why.

One of the most common questions (if not THE most common question) every copier dealership is asked is some variation of “How much is a copy machine going to cost me?”

Our sales team is asked that all the time.

The answer is (really!): it depends.

I’ll explain why.

Topics: Printer Management Solutions Canon Color Copier Multifunction Copier Digital Copiers Healthcare Solutions Office Equipment Legal Solutions Leasing

The Section 179 Deduction: It Can Be "BIG" For Small Business

The IRS Section 179 Deduction represents an incentive created by the U.S. government to encourage businesses to buy equipment and invest in themselves.

So, it's the end of another business year and once again you find yourself looking for opportunities in every nook and cranny to improve profitability or searching to boost productivity with some much-needed business technology investment. I don't know about you, but I'd much rather wear myself out looking at endless college football games than wearing myself out trying to improve profits under a late year pressure crunch. Now that's a beat down.  Either way, for most business managers or owners a "best-case" year-end bonus is probably on the line, or "worse-case" — the stress of ensuring basic business survival.

Topics: Office Equipment Leasing LeaseCare