Creating Raving Fans
The Employee: Cecil Clackler
Location: Fort Smith
The Fans: Pediatrics Plus
Cecil Clackler seemed to fit in at Datamax from the very beginning.
Late last fall, he and his wife moved to Poteau, Okla., near Fort Smith, ARK., to be closer to her family. Cecil had spent the past 10 years with Onyx Imaging in Tulsa, and noticed an Indeed job posting for Datamax in Fort Smith. He put in his application, and while driving to Fort Smith for his wife’s new job, he popped into the Fort Smith office to introduce himself.
“I introduced myself to (Service Supervisor) Archie. The next thing I know, while I’m sitting there visiting with him, (Service Manager) Mark McKinney calls and asked if he had seen the application for Cecil Clackler come through. And Archie said, ‘I’m looking at him right now!’”
Within a week or two, he started at Datamax. He’s been very impressed with the culture, the benefits, and the communication from his new copier dealership. The positive impression is certainly reciprocated by Datamax clients – case in point, Pediatrics Plus in Conway, Ark.
The Fan's Need
The facility’s Lexmark Printer was making a louder clicking noise than normal, a common issue with printers that Cecil didn’t want to overthink mechanically.
"I don’t like to make things more complicated than it needs to be. Let’s start with the basics,” Cecil said. “So I started with a maintenance kit. I ordered that for her, came back the next day and installed it, and needless to say, the simplest solution is the best. And that took care of it.”
The Team’s Approach
The solution may be simple, but it’s only half the equation. Equally important to resolution, for Cecil, is displaying the right type of character with customers.
“The first time you see a customer, you better have a smile on your face,” Cecil said. “For a lot of smaller businesses, with single users, that piece of equipment is their baby. They like to know what you did, and they need to understand.”
Keep it simple, he says. Stay away from the jargon.
His character made quite the impression on the team at Pediatrics Plus.
What Made Them a Raving Fan?
Cecil credits his coworkers. Being a newer employee, they provide insight on individual customers, so he can familiarize himself with their unique needs.
But the contact at Pediatrics Plus expressed her satisfaction with Cecil specifically.
“MOST Thankful he was dispatched so quickly! That was a GREAT surprise. I appreciate representatives like Cecil, especially if he reflects the character of the staff you have. He was so polite, kind, and detailed overall,” the customer said in an email to Mark McKinney.
