Make no Mistake About it. Quality Content Is, Was, and Always Will be King.
In today’s marketplace, content is everywhere around us, and buyers have instant access to the information they need at their fingertips. By the time they come to market, prospective customers are more educated than ever before.
If we’re going to remain relevant to, or even delight, these buyers, we need to pursue education even deeper.
”Throughout my many years with the company, I’ve routinely been asked (from a marketing perspective) what Datamax really sells. I’ve always felt, when you get past hardware and software, what we actually sell, is 'our thinking,'" Robert Caldwell, VP of Marketing, said. "To be a thought leader, you first have to be a thought learner. I believe the lunch & learn events we’ve had over the years have put our very best learning and thinking on display. It’s what will ensure relevance in our solutions, to our customers, and longevity in our industry.”
As an organization, we must find ways to deliver our expertise in a manner that is supremely centered around the client and their needs… not around ourselves. Often utilizing resources from our trusted technology partners, the Lunch & Learn is a powerful tool for doing just this in a condensed, effective way.
Here’s Just Five Ways a Lunch & Learn Provides Value:
- The sessions make excellent use of time, which is already limited throughout the day.
- Providing food never hurts!
- The brief, informal setting allows a better channel for understanding and getting the direct point across.
- The idea of educating our clients – not just merely a sales pitch or advertisement – is a powerful, necessary tool in today’s ever-changing marketplace.
- Again… Providing useful, relevant content for a specific targeted group makes it more about our prospect... and less about us
Datamax hosts Lunch & Learn Events regularly throughout the year. From our recent “Common Ground” event just for churches, to our “Optimize” Lunch & Learn for Accounting and Human Resources events, for each we investigate specific challenges and needs of our audience. We provide content that sees things from their perspective.
Here’s a look at our upcoming event, set for Aug. 23 in Little Rock: CLICK TO LEARN MORE ABOUT NAVIGATING THE COMPLIANCE, RISK AND CYBERSECURITY LANDSCAPE!
