A runner can train his or her body to do amazing things, but not without a proper mindset to propel them at the starting block.
Their posture – their specific approach or attitude (not the way they stand) – helps them negotiate physical pain and will themselves to run faster or to continue to compete through arduous stages of a race. Elite runners have elite posture.
Our competitive posture is scripted in the Datamax Little Blue Book, on page 5. “To compete with honesty, trust and value, not simply on price.”
Our MVP Posture: 3 Keys to How We Compete
1. Competing With Honesty
Just this week, it was announced that legendary Running Coach Alberto Salazar (Coach of the Nike Oregon Project) received a four year ban for doping his athletes. The news casts a definite cloud over the nation’s top distance runners and the sport in general.
A competitor without integrity risks loses everything.
“By competing with honesty, we’re going to give clients an honest assessment of their technology needs,” Datamax President Barry Simon says.
That includes holistic, needs-based recommendations – never about assumptions. And never just a quote.
It continues honesty in the way we approach support, by honoring our SLA commitments, giving honest consultation for best steps moving forward.
2. Competing with Trust
Runners, who follow a strict regimen in the months leading up to a race, hear it all the time: “Trust your training.”
Do clients trust OUR training? Do they trust that we’ve equipped ourselves with sufficient expertise to provide rapid resolution the first time? Do they trust our processes – from discovery to our recommendations to our regularly scheduled reviews – to justify a long, mutually empowered relationship with Datamax?
3. Competing With Value
Marathon runners who sprint out in front at the start line rarely remain competitive for long. Recognizing and respecting the length of the race means conserving energy and using it as efficiently as possible – for the entire length of 26 miles - to get maximum value out of available glycogen stores.
Maximum value for our clients isn’t based on price alone. Price never provides measurable satisfaction well beyond the point of sale. There has to be more.
“You’ll never satisfy the customer if your entire value add is based on price,” Simon says. “The best way to become a Most Valuable Partner begins with the value we offer.”
There’s value in our holistic approach to business needs. There’s value in local, responsive support with unmatched expertise. There’s value in uninterrupted communication with our clients – be it good news or bad. There’s value in accountability for results.