The size and color of The Datamax Little Blue Book hold significant meaning. There’s nothing insignificant or unintentional about either element.
Despite its concise length of just twenty-six pages, this booklet is a reservoir of decades' worth of insights encapsulating "The Datamax Way." Its purpose is to extend to you an invitation to partake in this journey. From philosophical underpinnings to strategic positioning to core principles, The Datamax Little Blue Book mirrors our organizational culture and unwavering dedication to a shared mission—Creating Raving Fans®. It condenses our most profound thoughts into a brief, yet impactful, read, recognizing that brevity enhances retention.
Represented by the deep blue shade in our logo, it embodies attributes such as knowledge, power, integrity, and professionalism. This culture is a dependable foundation, marked by responsibility and trustworthiness, fitting for the commitment your career deserves.
Want to stay informed on the Datamax Way? Start by Understanding the Little Blue Book. That’s where it all begins.
First, Inform Yourself With the Book.
The Datamax Philosophy — Our Core Beliefs.
At Datamax, our mission revolves around the creation of enthusiastic advocates in every aspect of our operations. With customers, our approach is straightforward: rapid responses to needs, resourceful solutions to challenges, and substantial returns on technology investments. This ethos has guided us for over six decades.
For our employees, the commitment remains unchanged. By addressing their career aspirations, resolving real-world business obstacles, and maximizing their talents, we aim to inspire their own enthusiastic endorsements. In our community, we're equally dedicated to nurturing advocates by contributing, volunteering, and leading in aid of others whenever possible.
The Datamax Position — Our Role.
RELEVANT TECHNOLOGY. RAVING RESULTS.® encapsulates the brand positioning theme paired with the Datamax name. This succinct phrase encapsulates our business's identity and positioning, resonating with our customers. In these few words, we intend to:
- Instill credibility
- Stand out in the competitive landscape
- Highlight customer benefits
- Showcase our character
The Datamax Principles — Our Guiding Tenets.
As Thomas Jefferson aptly stated, "In matters of style, swim with the current. In matters of principle, stand like a rock."
We rely on sixteen unwavering principles that guide our operations at Datamax. These principles unite our team, keeping us together and fostering collaboration in our mission to cultivate enthusiastic advocates.
Then, Inform Yourself With Little Blue Book Principle #8: “Keep Everyone Informed.”
“When you have multiple locations, you’ve got to be able to have cultural top-of-mind awareness in order to keep everyone informed,” Datamax Inc. President Barry Simon says. “That’s the reason I think so much of our Little Blue Book. That’s culture. That’s us.”
Here are a few ways Datamax works to keep YOU informed.
- The Rave Review Newsletter: Released each month, it’s a place for “celebrating the collective efforts and achievements of the greater Datamax family.”
- Mutual Commitments: These documents are living, breathing “contracts” between your manager and you; when they’re revisited, it’s a transparent communications session where issues, questions, needs, etc. are all shared openly.
- Health/Benefit/401K Meetings: These regular meetings provide employees with key updates about the benefits that come with being a Datamax company.
- Social Media: Haven’t visited the Texas or Arkansas social site recently? Check them both out!
- An Open Door Policy: It’s a way for our executives to say your opinion DOES matter.
- Performance Reviews: This regular session with managers provides updates on progress, goals, and any questions or issues that may arise. It’s where progress begins.
- Training and Workshops: From our managerial sessions with Building Quality Companies, to our sales training with manufacturers and Kate Kingston, to our Advanced Service certification training, it’s Datamax’s job to keep you up to speed and ready to roll.
Finally, Do YOUR Part to Keep Everyone Informed.
If you don’t have a Mutual Commitment document with your manager, ask for one, says Barry Simon. If you don’t feel that colleagues are honoring the tenets of the Little Blue Book, someone needs to know. If you’ve got questions, concerns, ideas on how to make us as an organization better… your voice is important.
