Ted knew all along. If he could get ‘em in our office for a demo, he’d have an impeccable opportunity to earn their business.
An onsite demonstration at our office is a huge opportunity - might as well make the most of it. When Dallas/Fort Worth Business Process Consultant Ted Roche brought a large church prospect in for a demo, he flexed ALL the resources that come with doing business with Datamax, from service to executive leadership to marketing, et. al. He knows the true power in numbers when it comes to the Datamax Way.
The Power in the Datamax Way.
The Datamax reputation goes a long way. In fact, Ted’s introduction to the Episcopal Diocese of Dallas came via referral. He’s done deals with other Episcopal churches in the area and he’s “delivered on his promises” time and time again. Whether it’s the Canon/Kyocera dependability, in-house leasing, top-tier service, or a sales rep’s thoroughness, Datamax’s manner of conducting business carries weight.
“A referral like this came from having good relationships and our relationship started over the phone,” Ted said. “My contact at the Episcopal Diocese of Dallas knew someone I’d worked with previously, and she loves Datamax as well as the Canon equipment. As it turns out, this individual had no relationship with their current copier rep.”
The potential was there. Now, he needed to get them in the door.
The Power in People to People.
“I knew that if I could get them inside our office, and meet with the people here, the deal would be as good as done,” Ted says. “You hear the term Datamax, and it might mean something. But when you can put a face and a personality with the name, they get to see who we really are.”
So the demo was set. The moment they walked in, they noticed their names on a “Welcome” screen near the reception area (provided by VP of Marketing Robert Caldwell). Receptionist Julia Richerson offered a warm welcome as well. It continued with Service Manager Quandre McCoy, Sales Manager Jason Black, and Ted providing demonstrations of both Canon and Kyocera equipment, which provided a tangible, hands-on experience on the equipment they’d eventually utilize.
Then, the walk. Led by VP of Sales Clay Mills, they visited the service area, met with VP of Operations Steve Kennemer, and senior warehouse associate Corey Huey, who happened to mention to them that he’s been here 27 years. They stopped by Datamax Texas President David Rhode’s office, and learned that he’d been here 41 years and had a background in service.
They heard real stories from real people. They put faces with names and got an authentic feel for what it means to do business with Datamax. As Ted says, the name Datamax comes to life through these one-on-one experiences. It’s no longer business to business. It’s people to people.
“I just want to thank and tip my cap to all who were part of this demo from arrival to departure,” Ted said. “It really let these folks at (Episcopal Diocese) understand what a warm family environment it is here at Datamax.”
The Power in Numbers.
An incredible account manager is worth its weight in gold. An entire team of support? Priceless.
“When you get to meet the president, the VPs, the service team, that just builds trust. It’s relationship building. When they walked out that day, they knew without a doubt that no matter what happens, they have an entire team of support in both sales and service that will take care of them, for the entire length of their lease. There’s a lot of power in that sentiment,” Ted said.
