Roy Martin has this saying that he’s become synonymous with around the Tyler office. Ask him about the plethora of duties he takes on any given day, or thank him for helping you out, and he’ll respond nonchalantly.
“Whatever it takes to get the job done.”
It’s signature Roy, but more than just a saying, really. It’s more of an attitude.
The Logistics Specialist has an abundance of jobs inside the shop that runs adjacent to the warehouse in the back of the office. Some are in his specific job role: setting up new machines and refurbishing used ones. Helping technicians locate parts. Many of his jobs, however, won’t show up in an official job description.
When it comes to Internal Customer Service, Roy’s actions speak louder than anything. Many of the ad-hoc jobs he takes on in a given week - all of which directly benefit his coworkers – are performed with little fanfare or commotion. Roy simply rolls up his sleeves and gets to work. Whatever it takes.
“One of Roy’s biggest traits to me and always has been his dependability and willingness to drop anything and help no matter what time it is on any day,” East Texas Service Manager Justin Harper said. “That alone is a massive value to myself and the Datamax Service Team.”
Roy Rolled Up His Sleeves Early.
Roy was born in the small town of Naples, but at an early age moved to a small farm outside of Whitehouse, TX where his father raised goats and tended to a garden. He was born nearly completely deaf (doctors called it "profound" deaf).
“I spent most of my childhood days doing speech therapy. I was five years old when I first started talking. Most kids would have learned sign language, but my parents wanted me to be able to read lips. So that’s what I did,” Roy said.
Roy went on to graduate from Whitehouse High School serving as the football trainer, a gig he would continue with at Tyler Junior College and later Sam Houston State University. He entered the copier business in 1979.
“I was at Copy Products for about 10 years, and then went to another dealership where I worked for 26 years. I ended up at then-East Texas Copy Systems in 2014,” Roy said.
Roy Rolls Up His Sleeves Whenever Needed.
Roy’s typically the one who opens up the doors between 6:30 and 6:45 a.m. On top of starting early, his work commonly extends into the weekends (or after hours) to help set up machines or meet a technician after hours to get necessary parts.
“Recently when we needed someone to start coming in at 7 and get off at 4 he never hesitated to accept it when I asked him if he would do it. He is always available at night and on the weekends anytime I need him to run to the office and open up so a tech can get a part or a toner or anything,” Justin said. “Roy is always open and happy to go over and beyond to help out in any way needed.”
Roy’s Rolls Up His Sleeves for his Coworkers.
Roy is no stranger to nurturing growth. Inspired by his father, he plants around 32 tomato plants every year along with a slew of onions. He takes great pride (and rightfully so) in sharing his plethora of juicy tomatoes with coworkers in the breakroom. When it comes to gardening, Roy isn’t messing around.
These skills translate to the office. In addition to being the “setup” guy for equipment, Roy takes on the task of training new logistics employees upon hire and new technicians with setting up equipment. It’s a job performed with a great source of pride.
“When it comes to the logistics training, it’s not part of his official job description. It just shows the pride he takes in his employees and our company. The value is massive to myself and to (Logistics Supervisor) Michael Snow,” Justin said.
The jobs come from all angles. Hanging a company award in the showroom for Marketing. Cleaning a grill on a recent Saturday for the upcoming Datamax Burger Wars. Sharing his parts knowledge with younger employees. Helping out wherever he can logistics-wise in Sulphur Springs and Longview (also not a job requirement). Ask Roy about all these things, and you’ll get that signature smile and shrug.
“Whatever it takes to get the job done,” he’ll say.


