In so many ways, Jay Contreras is the human embodiment of the “Spirit of the Squirrel.”   

Though the DFW Warehouse Associate has only been at Datamax for about a year, he’s already proven to those around him that he works with energy and passion in his role, with an ultimate goal of being a valuable component to the bigger picture.

He’s eager. So eager, in fact, that a few weeks ago he arrived at an office at 4:30 a.m. without hesitation to move a piece of equipment that needed out literally ASAP. This is merely one example.

He doesn’t just see a paycheck. He sees an opportunity.

“Since I started here, I took this as an opportunity to grow and become a better person. Doors will open. Right now, I’m in the learning process. It’s all about learning and keeping that positive attitude.”

Perhaps most importantly, he sees true value in his work. From printer checks to machine updates to unboxing and restocking, his responsibilities continue to grow inside the DFW warehouse.

“It feels great knowing that people see me as reliable,” Jay said. “It makes me feel that the job I’m doing is important, instead of just showing up and picking up a paycheck. I feel like the work I’m doing is truly making a difference in our operations.”

What is the Spirit of the Squirrel?

The phrase "Spirit of the Squirrel" is not a widely recognized or formal concept, but is based on content from the Ken Blanchard Book “Gung Ho!” It’s also firmly instilled inside the Datamax Little Blue Book. Its meaning may vary depending on the context in which it is used.  Here’s what it means at Datamax.

What is the Fundamental Takeaway of the ‘Spirit of the Squirrel?’ Worthwhile Work.

Squirrels, of course, don’t hibernate in winter so they spend the fall in deep preparation burying large stores of acorns, walnuts, etc. The trick is this: They don’t see it as “hard work.” It’s important and worthwhile. Author Blanchard breaks “Worthwhile Work” down like this:

• Knowing we make the world a better place. It’s the understanding, not the work. It’s how the work helps others, not units dealt with. And the result: Self-esteem – an emotion whose power ranks right up there with love and hate.
• Everyone works toward a shared goal. Goal sharing means buy-in, not announcing. Trust and putting team members first lead to support for goals.  Goals are marker posts you drive into the future landscape between where you are and where you want to be. They focus attention productively.
• Values guide all plans, decisions, and actions. Goals are for the future. Values are now. Goals are set. Values are lived. Goals change, but values are rocks you can count on. Values are the real boss.

What are Some “Squirrel-like” Qualities we can take from the Spirit of the Squirrel”?

Preparation and Planning:

Squirrels are known for their ability to plan ahead and store food for the winter. The "Spirit of the Squirrel" could imply the importance of preparation and planning in various aspects of life. This may involve setting goals, creating strategies, and thinking ahead to ensure future success.

Resourcefulness:

Squirrels are resourceful animals that adapt to their environment. They use their surroundings to their advantage, finding creative ways to gather food and build nests. The concept may encourage individuals to be resourceful, making the best use of available resources and adapting to changing circumstances.

Agility and Quick Thinking:

Squirrels are agile creatures known for their ability to move quickly and make rapid decisions. The "Spirit of the Squirrel" might emphasize the importance of agility and quick thinking in navigating challenges and seizing opportunities.

Hard Work and Diligence:

Squirrels invest a significant amount of time and effort in gathering and storing food. The concept may convey the value of hard work, diligence, and persistence in achieving goals.

Flexibility and Adaptability:

Squirrels are adaptable to different environments and can adjust their behavior based on changing circumstances. The "Spirit of the Squirrel" could encourage individuals to be flexible, open to change, and able to adapt to new situations.

Efficiency:

Squirrels are efficient in their movements and activities. The concept might promote efficiency in utilizing time, energy, and resources to achieve desired outcomes.