The Multiplier Effect: As it relates here, refers to the idea that the impact of individual efforts amplifies when people work together effectively.

I.E. when they Keep Everyone Informed along the way.

What better example of this effect than the large production FTA at Gilmer ISD in East Texas last month? This particular process (two new large production units in the school’s print shop) highlights four individuals who gelled together with a common purpose and mentality, all fueled by collaboration.  Meet Jeremy Quinn, the Business Process Consultant and front line of the effort; Robert Baker, the production print technology specialist;  Josh Sims, the Sales Manager and man who knows someone who knows someone all across East Texas; and Director of Operations Justin Harper, who put to ease the school’s biggest current pain – service.

When roles align, communication flows, and a shared goal is kept front and center. Suddenly, timelines shorten. Solutions sharpen. Conversations with customers hit the mark with clarity and confidence. And that elusive “yes” becomes far more likely.

The multiplier effect isn’t magic. It’s method.

Keep everyone involved.

More specifically, play to each other's strengths. Whether it’s strategic oversight, deep product knowledge, or front-line relationship-building, when each person is trusted to lead in their lane and supported by the others, momentum builds fast. Success isn’t about doing everything — it’s about doing your part and empowering others to do theirs.

Jeremy and Josh visited with the prospect first. The next meeting, along came Robert, followed by Justin, to solidify a level of support and expertise that frankly exceeded all prospect expectations.

“There’s a lot of moving parts.  In this instance and many others, Robert will go to the discovery meeting and get a good idea of what the customer needs,” Josh said. “He takes notes, Jeremy takes notes and I take notes.  Between the three of us, we all catch something a little different.  It helps us put the best plan together when we sit down to come up with configuration and maintenance items. Then at the proposal meeting, Justin went with me and Jeremy.  He can make promises and statements from the service side that stick a little harder than coming from a sales person.”

Keep everyone communicating.

There were emails back and forth like any sales process. There were impromptu discussions around the sales bullpen and phone calls made to answer specific questions by the school.

Absolutely, there was a distinct Discovery and proposal process. But sometimes, communication is more than outlining details. Particularly in the piney woods marketplace, it’s about working people to people.

“A lot of times in those meetings, it was just good old East Texas BS-ing back and forth,” Jeremy said. “I didn’t realize initially how well Josh knew the IT director there, so having that familiarity put her at ease throughout the process. I think it helped establish trust.”

Keep Everyone Informed.

Josh puts it like this. Any relationship (yes ANY) comes down to a big key: Communication. Do it often, do it clearly, do it proactively.

“Each of us, including the customer, stayed in constant communication.  When a question was asked, we all collaborated to come to the correct solution.  That’s the only way a deal like this can have the success we all want,” Josh said.

Keep the Multiplier Effect In action.  

This big production win in East Texas reminds us of the power of working as one. Four people — a Sales Manager, a Sales Representative, a Service Expert and a Production Print Specialist — each brought their strengths to the table. On their own, they’re each exceptional. But together? They created something greater than the sum of their parts.