Solutions Success
Providing an on-point, creative solution that increases a client’s return on technology investment and produces the Raving Results we constantly seek to deliver.
Carol Robbins certainly doesn’t want to be perceived as pushy. But she wants to be present.
That’s actually a bit of an understatement. Carol has immersed herself completely in the rural small towns that permeate her territory, from coffees with business owners to Chamber events to community fundraising efforts. This is very much a component of her landing a big win with Howard Memorial Hospital.
The Business Challenge.
The small community hospital is a proud one. The Nashville, Arkansas-based facility was recently named one of the top 20 critical access hospitals (CAHs) for overall performance in the country. What they weren’t proud of was their copier service experience.
“I started talking to them about a year ago. The IT coordinator there was with Datamax with a previous employer. “With their current vendor, they couldn’t get a tech, had ongoing problems with getting toner, and were even being told to work on the equipment themselves,” Carol said. “Personally, I just think it’s crazy to tell a client to try to fix a machine themselves.”
The Thought Process.
Carol is a member of the chamber in Nashville, Arkansas. She had met some of the hospital executive staff at various events over time, and even with the CEO. There was talk of them signing with Datamax last year.
“And then they got hacked. That was a huge expense to them, so they had to push it back. But I just kept in touch. Every month I would send a message asking what I could help with. Is there anything we can do? Eventually, they called me back and said they were ready to revisit the copier situation,” Carol said.
The 26-device proposal was a mix of printers and walk-ups to best fit the hospital’s needs. Even more relevant, however, was her rapport with her soon-to-be clients.
“When I first visited with them, first and foremost I wanted them to know that they do not need to be working on their own machines,” Carol said. “We have people who undergo advanced training to help them. I talked about our response times, which was huge. He was waiting as long as two months to get a copier repaired… This is a small town that is very much connected with each other. When there’s an event, I try to show up for it.”
The Prevailing Results.
“I think it’s a combination of everything that has made this such a successful account. Billing has worked with me on everything. Service always shows up and does their best work. It’s not any one particular person. It’s always a group effort.”

