Providing an on-point, creative solution that increases a client’s return on technology investment and produces the Raving Results we constantly seek to deliver.

Once CJ Sherlock introduces himself to you, you will realize immediately... this guy ain't from around here.

The Philadelphia native has the accent to match. Both his parents are New Yorkers, and he’s got friends from Jersey, and roots that run deep in the Northeast at large. But CJ has taken to Texas, and Texas to him. 

The three-year Texan has more than acquainted himself with life in the Lone Star State – the culture, the relaxed atmosphere, and the increased patience from those he interacts with. Even more than that: As a Datamax Business Process Consultant, because of a general understanding of their workflows and business processes, he’s acquainted himself with working with car dealerships in the DFW area. Take the Rusty Wallis dealership as one example.

The Business Challenge.

The staff at this dealership didn’t know what they didn’t know, frankly. The bill came in and they paid it. They saw their current rep when they saw them. Otherwise, it was just business as usual… save the consistent service wait times.

After months of being passed around when he attempted to set up a meeting with Rusty Wallis, he finally found the right contact person and scheduled a time for Discovery and the opportunity to potentially improve workflows and the bottom line.

“When we met, I began looking at her billing and saying, ‘do you know how much you’re paying for this? I think there’s a really good conversation we can have here about ways we can improve this,’” CJ recalls.

He asked about the relationship with the current representative. They rarely see them.

He asked about service. It usually takes about two to three weeks for a technician to come out.

CJ knew he could help improve their bottom line and their overall service experience. But he had to get to work.

The Thought Process.

As luck would have it, CJ spent time some time back in the Northeast interning at his uncle’s automotive group. He understands the way things are run at a dealership, from paperwork and workflows to daily sales processes.

“Understanding the needs from billing departments, parts departments, and on the sales floor, that helped,” CJ said. “It’s integral for all these entities to have the technology up and running in the most streamlined way to help them meet the needs of the customers.”

CJ ended up proposing five walk-ups and two desktops, down from the 12 machines they currently had.

“That was a big selling point because they knew that we were focusing on what their true needs were,” CJ said. “It was clear that they wanted to work with a sales team who had their best interest in mind.”

Regarding service, rather than just claiming great service response, CJ pulled out the Service Metrics flyer and showed the contact there exactly how Datamax could take the response (and resolution) time from weeks to hours.

“When I came to Datamax, one reason I signed on was because of the ability to actually show clients these things (rather than just making claims). That makes it easier for me to have the conversation. You’re saying (regarding service metrics), I can stand by this. I can show you those things, and I can get you up to 15 to 20 other contacts who can prove it as well.”

In less than three weeks after the initial meeting, the paperwork was signed. And because of a desire to create a relevant, cost-effective solution, a Raving Fan was already created.

The Prevailing Results. 

“The knowledge that (Sales Manager) Jason Black brought, and my ability to display my interest in what was best for the customer helped us in the end. It wasn’t only the fact that we were offering great stuff. We bring something different. And I think that’s something to truly talk about,” CJ said.