Solutions Success
Providing an on-point, creative solution that increases a client’s return on technology investment and produces the Raving Results we constantly seek to deliver.
The Client: St. Mark's Catholic Church
The Account Representative: Brian Drexel
Call it bundling. Call it “deeper and wider.” But at Datamax, we call it MaxCare.
Introducing our entire family of technology of support services via the MaxCare diagram is an integral part of any sales role – it helps the client find stability, and it helps us secure accounts long term. Brian Drexel did just that for a DFW church earlier this year – just before the pandemic began.
“Anytime is a good time, really, to be talking about all of our other competencies,” Brian said. “As a copier rep, you can of course mention it. But then you may hear someone say ‘this computer isn’t working right,' or 'this printer is down.'"
The Business Challenge
When Brian mentioned our Tech Care engagement, his contact at St. Mark’s Catholic Church jumped on it almost immediately. The relationship with their current outsourced partner was going painfully sour.
“They hadn’t heard from them in eight weeks. He wouldn’t return their calls,” said John Wannamaker, the Enterprise Solutions Specialist whom Brian handed the account over to once there was interest. “Everything was in disarray.”
The church hosted a neighborhood fair just weeks prior and the wi-fi failed them completely.
The Thought Process
The initial spark, of course, came from Brian’s MaxCare introduction. He makes it a point to at least point out the Datamax breadth of services (TechCare, CommCare, etc.) “when it feels right,” for obvious reasons.
“Being a single vendor, a single point of contact. The idea behind (MaxCare) is that everything works seamlessly, integrating input, output and sharing,” Brian said. “With TechCare, I’m no expert in this field, but I mention it’s 24/7 monitoring, it's like a virtual CIO, and when it’s the right time to upgrade, to install, or even to consolidate, we are here.”
John conducted a Business Technology Alignment Analysis (BTAA) and found that the church scored low in a number of areas. The need for a stable technology environment was certainly there. When they went to interview staff there, they shared all regarding the lack of IT support they were receiving.
And even though TechCare was more expensive than others – there was trust (more than 10 years’ worth) between church leadership and Brian. And that certainly made a difference.
“Datamax has always been a really good partner to congregations to help them in any way that we can,” Brian said. “It’s not just about selling a copier – it’s about defining what a partnership is. That’s something they’ll remember down the road.”
The Prevailing Results
Due to the pandemic, the Prevailing Results are on hold for right now.
Equipment has been ordered, the lease has been signed, and as soon as Datamax is given the OK, installation will be complete. And moving forward, John sees a much brighter future for their IT environment.
“They’ll be in a far better situation. I have a saying that ‘you never know how good things can get until they get better,’” John said.

