Providing an on-point, creative solution that increases a client’s return on technology investment and produces the Raving Results we constantly seek to deliver.

The Client: Driveline Merchandising

The Account Representative: Meagan McCoy

Good things take time. But it often takes a sprint to the finish.

That’s certainly the case for Meagan McCoy, who landed the biggest deal of her career recently with Driveline Retail Merchandising. This advertising company needed production equipment they could count on for their variety of printed materials, which Meagan delivered by displaying hustle, and utilizing resources available inside the Datamax building.

The Business Challenge

Driveline had been a customer for four years but had recently been printing less. Meagan set up a Partnership Review Meeting to discuss their current situation and discover current needs.

“Right when I was setting up the meeting, they said that they needed new equipment. They were about four months away from an upgrade,” Meagan said.

Their printing was down because their current equipment couldn’t do what they needed to. One thing in particular – a specific shade of red needed for their business cards.

The Thought Process

The devil is often in the details, and this particular red turned into be a real deal maker.

“The idea was, they weren’t going to get a new (production) until we could prove it would print this specific red,” Meagan said. “I’m not a production rep, but I knew we needed to figure out how to get this red to match.”

She worked with her manager Koko Sou, and even reached out to a current production print customer, who actually helped them pull up the file and color match the specific Pantone. They spent more than three hours in front of the production unit inside the showroom, printing specific shades of red.
“It was 4:58 on a Thursday and I literally sprinted over to their office (which is near Datamax) and gave them the prints that proved the match,” Meagan said. “At that point, it was, ‘OK, we’ll go with you.’”

In all, the deal included a cutter, a C710 production unit, and three copiers. In total, Meagan spent more than four months (largely due to supply chain vendor issues) outlining the details and ultimately securing this deal.

The Prevailing Results

“I really think what made the difference was me being hands-on. I talked to them multiple times a day trying to keep them updated. They had my cell phone, and now we have a very personal relationship with them over there,” Meagan said.