Providing an on-point, creative solution that increases a client’s return on technology investment and produces the Raving Results we constantly seek to deliver.

Ask his manager, and Robert O’Gorman will tell you straight up. Nick Roach is a “career guy.”

He’s in it to win it. He not only wants to know the “how” of his new role as a Business Process Consultant, but he also wants to know “why” things are done in certain ways to gain a full understanding. Perhaps it’s a previous career in hospitality, but Nick has a quickly-noted, unique gift of disarming people, of building rapport with them, and earning trust with the most sincere way of showing, as he puts it: “I’m not here to sell you anything. I’m here to bring you true value.”  

One great example? Bunzl Papercraft in Dallas. Here are three ways Nick Roach exhibits the Datamax Way ad nauseam. 

Nick understands the "relevance" of relevant technology. 

The current client (Bunzl Papercraft) had two Datamax copiers Nick was hoping to upgrade, and one “trouble area” in the warehouse. A copier purchased from a competitor, it didn’t fit the needs of the environment – IE, there was no need for the booklet finisher or the color capabilities. Nick’s approach? Find a replacement that is relevant to the needs… not oversell the client like the previous vendor. But that took time.

“He was new, so one big hurdle for being such, my contact there was terribly busy,” Nick said. “Getting a response from him in the beginning was very tough. But staying on top of him, and describing to him that I was proposing a solution that made sense inside the warehouse was key. The idea was: ‘This is not what I’m trying to sell you. This is what you need to succeed.’ He eventually understood that I had every intention of doing whatever I could to benefit his company.”

He's got the "secret sauce" for raving results.

Being in the hospitality business for so long (name the hotel brand and he’s likely worked it), Nick has a strong understanding that oftentimes we say more in our facial expressions and body language than we do with our words. Make no mistake: He can kill with kindness with the best of ‘em.

“My contact there was pretty non-emotional. One of my biggest hurdles was breaking down his defenses. People are my passion. I’m a small-talk person; when I’m talking to you, I’ll have a smile. I’ll crack a joke. I’m all about banter and (perhaps more importantly) empathy. The boxing match of nonverbal communication may not have broken him down necessarily, but it certainly got him to open up more.”

Little by little, this contact understood that Nick wasn’t some sales guy slingin’ copiers. He was, as he’s proud to share with you, a true business process consultant. And his intention is simply to produce results worth raving about.

He's got Raving Fans on multiple fronts. 

In the end, Nick was able to knock out the competitor and add a Datamax copier to the organization’s fleet, while earning the trust as the new Datamax rep. Not bad for a new employee who, as Robert describes, sees this as a long-term career opportunity.

But he’s got raving fans inside the office as well.

“He has embraced getting comfortable being uncomfortable and there have been a lot of great ‘firsts’ for Nick this period. But I want to make something abundantly clear. With his attitude and work ethic, this is only the beginning and the best is yet to come,” Robert said.