Providing an on-point, creative solution that increases a client’s return on technology investment and produces the Raving Results we constantly seek to deliver.

On the top of Star Printing’s website home page, they offer this promise to their customers: “Our job is to make your job easier.”

One can safely say that’s precisely what Datamax did for the team at Star Printing, based in Wynne, AR. Through consultation, careful listening, and a well-crafted solution, Jonesboro Account Manager and Production Specialist Jeff Presnall didn’t team up to sell equipment. They prepared the printing company to maximize their return on technology investment.

It was a team approach at its finest.

The Business Challenge.

Jessica was driving around visiting business after business last month when she happened upon Star Printing. While a career in sales has taken her out of her comfort zone, she prefers going door-to-door and visiting face-to-face with potential clients.

“I walked in, and they were the nicest people,” Jessica said. “After introducing myself and asking a few questions, I learned that they were having issues with customer service with their current vendor.”

On top of that, a recent electrical storm had damaged the equipment and they were down for some considerable time. After multiple inquiries in person and via email, Jessica stopped in soon after the storm and they gave her the current contracts they had with their vendor.

Knowing that two production units were in play, Jessica essentially handed the reins to Jeff to proceed with his area of expertise.

“Jeff is amazing. I made an appointment for him and me to come together and visit with the people there. It was really inspiring just to watch him explain things. They immediately trusted him because of his extensive knowledge of the production space.”

The Strategic Approach.

Jeff credits Jessica for the multitude of information she was able to gather on the front end. At that point, he began asking questions about their current work environment. What other work would they like to do? Do you do any blueprint work? What about bindery? Etc.

“We asked a lot of questions. They talked about the areas in which they wanted to grow and we gave them answers. We talked about cost vs. benefit. What would the ROI be on what we were proposing?”

In the end, Star Printing purchased an embellishment printer,  a wide format, a color production unit, and a b/w production unit, as well as a guillotine cutter. The team there is able to widen their client base, expedite turnaround times, and work seamlessly from job to job with equipment that works and a consultative team to walk alongside them along the way.

We like to call that partnership.

The Prevailing Results.

“In the end, we’re in the business with them vs. just trying to sell them something. I think that struck a chord with them,” Jeff said. “They probably weren’t used to hearing that.”