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The Client: Orr Auto Group

The Account Representative: Tiffani Smith

Simplicity: It’s a big word for Tiffani Smith.

Presenting clients with simplicity in their workflow processes, their billing, and their IT maintenance is huge for the Texarkana-based account representative. However, when she walked into Gregg Orr Auto Group last year to talk about an upgrade (Datamax had 10 to 15 desktops among their vast fleet), what she found was anything but simple.

But Tiffani turned to her spreadsheets, and to her solid commitment to turning the technology environment around there, even when the IT Manager there didn’t think what she was proposing was possible.

The Business Challenge

Gregg Orr Auto Group, based out of Texarkana, has more than 30 locations in Northeast Texas, Hot Springs, Searcy, and Ashdown. When Tiffani first visited with the IT director there, she found a cluster of devices, from various vendors, many of which were largely unaccounted for.

“It was a mess. When I went in to find our equipment, I couldn’t find them. There were printers shoved in closets, under people’s desks. Not only did they not know where these were, but there were also six other vendors represented in their fleet.”

That’s when Tiffani said, “Let me hunt them all down for you.”

The Thought Process

“At first, he didn’t think it was possible,” Tiffani said. “But I saw this as a great opportunity. We’re not just here to sell him copiers. I was there to fix his problem.”

So she started with a spreadsheet – what would become a 260-line spreadsheet. Tiffani, with the help of Molissa Spradley in Hot Springs, did a walkthrough of every single location to take inventory of their fleet. On her spreadsheet, she included Make/model, tag number, location, vendor, speed, function, anything the IT director wanted to know about the equipment.

“There was really no good place to start. I just sort of jumped into it, one location at a time. I also talked to the end-users, to see what their problems were because they weren’t necessarily talking to IT every day.”

In her proposal, she simplified the fleet by including only four models, partly to make the toner ordering process much easier, and so that the employees there, who often move from location to location, would know how to use the equipment. Again, simplicity is key.

Tiffani also cut the proposed fleet down by 40 machines.

“There was no reason they should have two copiers underneath someone’s desk, just because that’s what someone thought they needed,” Tiffani said.

The Prevailing Results

As Tiffani says, “they were in a mess and needed help.” Tiffani did just that.

“IT has texted Lee (Wheelington) and me multiple times just to say ‘you guys are awesome.’ Their billing is simpler. Kristen Finkbeiner had multiple meetings with Orr to get their invoices exactly how they wanted them. It’s simpler for the end-users. On installs, the IT director there has me go and tells me to just send him a text when we’re done. It was extremely difficult but extremely worth it in the end.”

“Things have been really positive,” Tiffani said.

Not to mention, a heck of a lot simpler.