Lower your business’s costs and begin printing your marketing materials in house.
Customize your marketing materials and take advantage of on-demand printing. This will eliminate the need for expensive bulk orders of generic brochures and the unnecessary waste of replacing obsolete brochures.
Consider creating a Marketing library that will enable your sales and marketing employees to access marketing documents from a network folder. They will be able to open, revise and print the materials according the specific client you are working with.
Review these suggestions and make your in-house marketing materials more effective.
· Be sure to use a cost-effective color printer or multifunctional copier. Some systems can allow 20-page documents to be printed in less than one minute.
· Incorporate color! Remember that most color printers and copiers leave a white border around the edge of the document. So, avoid edge-to-edge color wherever possible
· Never underestimate the affect quality products will have. Dealer Marketing Systems recommends a 28lb Hammermill Color Copy Paper because it “will yield better color and have a slightly heavier weight than recycled copier paper.”