— February 3rd, 2026 —
We know the old saying about insanity: Doing the same thing over and over and expecting a different result. Over the years, I have come to see that idea less as a warning and more as a reminder to stay focused on what truly matters. That focus is what we describe in the “Little Blue Book” as the Spirit of the Squirrel.
The Spirit of the Squirrel is about doing worthwhile work. It is about knowing that the effort we bring every day has purpose, that it contributes to the success of the company, and most importantly, that it serves our customers. Customers are the true bosses here.
President, Datamax Inc.
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
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