We asked YOU the question — "How do you see Datamax Culture as a competitive advantage in your role, or your market place?"
Your answers were widespread. From representing a company that has integrity, to the ease of seeking advice or assistance, to working for an organization that is laser focused on customers, your responses resonated deep into the living, breathing reality of a day at the office of Datamax. See the answers below!
Josh Sims
Area Sales Manager - Tyler Office
To me, the way our culture is a difference maker in the marketplace is the fact that every department is customer focused. Everyone from the sales, to service, to marketing, to admin, to those wonderful ladies answering the phone, everyone wants to make sure the customer is handled to the best of their ability. We collaborate and come to decisions that benefit the customer and company to allow us all to be successful.
Archie Maddox
Service Supervisor - Fort Smith Office
To begin, Datamax’s environment is such that I feel comfortable asking anyone for assistance or advice and have the knowledge that from any of my coworkers to the CEO of the company I’ll get a friendly and helpful response. Also, the longer I’m with Datamax the more comfortable I feel within the company. The more task I accomplish, the more confident I feel with “My Place” in the company as an employee and as a representative of a company striving to be the best in the area whether Arkansas, Texas or Missouri.
In my working past I’ve worked mostly at “Mom and Pop” companies and the opportunities were limited to say the least. With Datamax, I can for instance, take advantage of the Knowledge Wave courses in order to better utilize my skills and do a better job, get online with KMBS, Canon or Lexmark and do training to better understand the equipment we service. Also, I would venture to say there is upward growth for anyone who has the “hutzpah” to get in, roll up their sleeves and get to work making our “Raving Customers” confident they have chosen the right company to do business with.
Datamax is a great place to work and offers a better future for anyone willing to get involved with a great bunch of people.
Anne Mulcahy (former CEO of Xerox) said “Employees are a companies greatest asset” and thus far I’ve not met anyone at Datamax who challenges this.
Steven J. Sumner
Vice President, Secretary, Treasurer - St. Louis Office
At Datamax Inc., our executive management and ownership strive to maintain a company culture where our employees feel like they are a part of an organization that values every person for who they are, and appreciates the contributions of each and every individual. From the perspective of our employees, we hope that they love Datamax so much that they never want to leave. I feel we have this culture, and it brings me great pleasure as I represent our company as Vice President and Secretary.
Furthermore, a healthy company culture internally will result in happy and satisfied Datamax customers that are loyal to us indefinitely.”
Amanda Fox
Account Representative - Little Rock Office
Our Datamax culture helps me do my job well because I know that I am representing a company that has integrity, is honest and kind, and does everything they can to help the customers.
I love coming to work for a company that has my best interest at heart and treats me like part of a family, and it is not hard for me to brag on Datamax when I am meeting with new clients. I often find myself telling them how much I love my job at Datamax and that they can trust me to do all that I have to make them into a “raving fan.”
I am proud to represent my company, and I hope that this shows in every interaction I have with current and potential customers.
Yvie Majano
Administration Supervisor - Dallas/Fort Worth Office
Our Datamax culture motivates me to give my best and work hard to see a great outcome. Datamax cares truly for each one of their employees and it showed during the pandemic when they gave us updates on everything that was going on with the company.
We have a great team that truly does care for each other and works as a team to accomplish the best results for the company.
John Granger
Field Service Technician - Dallas/Fort Worth Office
There's a lot of team spirit at Datamax. We've got a very open and helpful aspect to our group here. If an issue arises, you can reach out to your coworkers, and there are plenty of other resources to help out with your day-to-day.
Michael Snow
Logistics Manager - Tyler Office
The Datamax Culture of friendly, smiling faces along with combined years of experience and expertise has filtered over to our customers. Just hearing from the customer, that they feel confident and comfortable with the services that we perform for them, lets me know that we are staying ahead of the competition.
Keith Cook
Account Representative - El Dorado Office
The culture at Datamax, gives me the confidence that when I tell a client, or potential client something, it happens. We stand behind what we say, and put in writing. Knowing that everyone is working together to take care of our clients is huge and separates us from our competition. The culture of creating raving fans is such a game changer when trying to build a territory. When I can focus on helping someone grow their business, instead of just trying to sell them a machine, I can build a relationship that creates a raving fan and an advocate for myself and Datamax.
Lee Wise
Technology Services Group - Dallas/Fort Worth Office
Datamax is completely customer-focused. When I have a customer that needs something I am able to be completely confident in answering in the way that I believe is best for the customer. I can do this knowing my boss, other departments, and upper management will have the same answer and dedication to take care of the customer.
Michael Johnson
Service Supervisor - Tyler Office
Everyone in the service department is very similar to me. We take great pride in our work and keep the customers happy to the best of our ability. There’s a lot of integrity, and we take responsibility for our actions. Once customers get to know the service guys, they know we’re dependable, and they can trust us. That’s the culture in the service department that gives us the competitive edge.
Barbara Madden
ITT Sales Administrator - Little Rock Office
As a Support Specialist, my primary goal is to create Raving Fans both internally and externally, as I assist them to achieve their personal success while working for the good of the entire organization.
The key to my job is to be able to multi-task with internal Datamax customers and other companies in our industry to handle inbound and outbound ITTs. Datamax makes me feel like I am part of a family, not just a team member. One of the most impressive things at Datamax is that we work together to achieve our success by pulling from the individual strengths of the group.
Paula Brown
Collections Specialist - Sulphur Springs Office
I think the people at this location make for Culture Champions because they know and care about the customers and we enjoy working with each other. Our environment is uplifting which I think makes for a very pleasant day on the job.
I like to see others succeed and do well at their jobs and if something needs to get done, we will all jump in to help if possible. I know that if a customer or fellow employee needs something this location will do their best to make it happen. I enjoy my job and I like the kindness and helpfulness when I call someone from another location to help me. All the people at the different locations eagerness to help each other make this job enjoyable.
The famous quote “No man is an island.” Is so true in all aspects of my life. I appreciate each person I have come in contact with that has helped me be successful in what I am doing here at Datamax.
Rick Lambright
Business Process Consultant - Longview Office
At Datamax, you have the confidence that you have a support staff behind you. That's one of the most important things - if you need help there’s always someone to call. Not everybody has that. Me being new, the ability to call Mitzi or Alice in the ClientCONNECT Center with questions, and get quick, reliable answers … that's huge.
The famous quote “No man is an island.” Is so true in all aspects of my life. I appreciate each person I have come in contact with that has helped me be successful in what I am doing here at Datamax.
Ariel DeLong
Business Process Consultant - Dallas/Fort Worth Office
The values we preach at Datamax and deeply engrain in our culture, are things that I know our customers also appreciate. For example, helpfulness. We as a team are always working to help each other succeed.
Our helpful nature is translated over to our customers through our consultative approach (helping them to downsize their fleet in order to fit their needs better, helping them to reduce their contracted print volumes to match their actual print volumes, helping them with device knowledge to teach them features, etc.) This makes myself stand out as a sales rep because it shows we’re not trying to sell them something they don’t actually need or sell them something we won’t educate them to understand.
Not all sellers in our market share that same philosophy, so it is something unique. Because we live and breathe being helpful with our team members internally at Datamax, it comes naturally to be just as helpful with Datamax clients and prospective buyers. Plus, it shows them “that’s what it’s like to do business with Datamax”. Whether you’re dealing with sales, service, administration, or any department. You’re going to get someone who truly wants to help you out, with whatever the matter may be.
Ginna Hill
Receptionist - Little Rock Office
I would say one of the first things I noticed about Datamax was the overall attitude of friendliness and teamwork. I felt/feel welcomed and a part of something here. I want to do my best so that I may help customers, my team, and the company.
As you know the biggest goal of Datamax is to create Raving Fans both inside and outside of the company. And their values reflect that all sixteen or so of them. Being new to this industry, Datamax has really helped me learn about them, learn new skills or help advance my skills. I would like to say that is thanks to my amazing team and manager (Kristen). A lot of the people here are very helpful and help answer my questions.
The Datamax website helped me understand a little about the equipment we offer. The Raving Review helped me learn more about the people and values of the company. And knowledge wave helped advance my skills.
Carol Robbins
Account Representative - Texarkana Office
Datamax has a positive collaborative culture that definitely gives me an advantage in my territory. I cover the southwest corner of Arkansas consisting of 8 counties with approximately 132,000 people in over 25 rural cities. These businesses go by the old school rules of the south. They believe shaking hands is as good as a contract. They presume the words that come out of your mouth are the truth and you will stand behind them. They think by connecting with them means you are sincere and can be trusted. And because you are trusted, that makes you part of their community or family.
Datamax has always given me the feeling that I am part of the team or family. Of course we have different departments that have certain ways of doing things. But when all those departments communicate and work together, we sure do make the final product amazing. We are supportive of one another, we encourage one another, and we want our co-workers to succeed.
Everything about these small towns exudes the Datamax culture. Through my actions, their dealings with the service techs and connect team, and their interactions with the ladies in administration, these customers begin to feel like they are part of the family as well. They see that we want them to succeed and that we are equipping them with the right tools to make that happen. I never thought I would get excited about selling a machine. But it is not just the machine. It is finding the solution to fix their problem, fit their budget, and fulfill their needs. That is what I love about my job.
Brian James
Technology Services Group - Hot Springs Office
Our culture of community involvement allows me to reference events that Datamax has participated in that might have an interest to my customer. For example, our Hot Springs Chamber of Commerce involvement with Business After Hours, Cards Over Coffee, Lead Groups, Bagels and Benefits, and the yearly prayer breakfast demonstrates our commitment to participate in events that unite and grow business development.
Trey McFarlin
Production Specialist - Dallas/Fort Worth Office
In my role the Datamax Culture is a huge competitive advantage. The layers of support on the Production team is something that no one else has – at least not in the same fashion that we do.
The best way for me to close a new Production Customer is to bring them into our facility to meet the team. Once they see the layers of support that they are getting it makes all the difference in the world. And once they see that we have a President and VP of Sales that are here LOCALLY – that also means the world to new customers because they know that everything is local and that they will be taken care of in a quick and timely fashion.
Robert Caldwell
Vice President, Marketing - Tyler Office
One of the end-games of the Datamax Competitive Advantage Initiative (Smart Advantage Program) is eliminating the possibility of customers and prospects hearing and appraising our competitive sales pitches as just "Blah, Blah, Blah." When employees have the same impression of its company's culture, that's a most certain red flag. Most of you have experienced my frequent use of acronyms (Ha!), but I'm laying down another regarding "CULTURE" and what I envision it should look like:
C — It Communicates clearly.
U — It Understands and is unbiased.
L — It Leads and loves unselfishly.
T — It Trusts and is transparent.
U — It's Uber-unified.
R — It Recognizes and rewards.
E — It's Engaged and empowered.
When these qualities are reflective of a business or organization, look out!! That's a company that will be extremely tough to beat competitively from top to bottom. It's my team's role to convey our wonderful qualities creatively in every piece of content we develop.

