Intentionality: It's a big word - but what does it really mean?
This calls for a boardroom discussion. We reached out to executives at Datamax to help define the word Intentionality, and share their own insights on why that word matters here at Datamax. See their responses below.
Clay Mills
Vice President, Sales - Dallas/Fort Worth Office
Plan. Execute Your Plan. Reflect. Repeat. That’s the process of Intentionality for me. Intentionality simply means that you’re focused. If you focus on the important items, you’re going to be better off.
David Holzhauer
Vice President, Sales - Little Rock Office
If you put a “you must-have” in front of the word Intentionality, it will go a long way. You don’t just show up and become successful. You have to have intentionality, or the effort is worthless. Intentionality is the pre-planned thought process to deliberately carry something out.
Robert Caldwell
Datamax Inc. Vice President, Marketing - Tyler Office
Intentionality is born when a commitment has been settled. If it's not truly settled, it's not authentic and destined to falter. Once truly settled, then strategic, aggressive, and unwavering movement towards the desired result is the only exercise left — an effort that is neither forced or deterred.
Justin Huffaker
Vice President, Strategic Technology - Dallas/Fort Worth
Intentionality in one word means “purpose.” You do things on purpose. You don’t take things for granted. So, if I’m going to be appreciative of my team with Intentionality, I’m direct and to the point and I let people know their work is appreciated. I don’t take it for granted that they know that. With Intention, with purpose, you take time to let people know they are doing a good job, and that they are of great value to the Datamax organization. We also need to be Intentional about letting our clients know they are of value to us, and that their business is appreciated.
Steve Kennemer
Vice President, Service - Dallas/Fort Worth Office
I take the word Intentionality as "where are wanting to go and what are we wanting to get accomplished?" In other words, in 2022, what are your intentions? You can’t be the best at what you do and give the customer what they want without an agenda that you purposefully intend to get accomplished. Intend on being the best? Sure, but you can’t do that without a plan or a goal.
Greg Kirtman
Vice President, Operations - Little Rock Office
For me, intentionality has a lot to do with intentionally doing what we believe is the right thing. This comes from life experiences, work experiences, and it comes from making a mistake and then making it right. After being here for 44 years, you don’t think about it. You just do what you feel is right, whatever the situation is. It’s in your veins. The important question to ask isn’t “is this the right decision for myself or for my department?” It’s “is this the right decision for the entire organization?”
Steven J. Sumner
Vice President, Secretary, Treasurer - St. Louis Office
When you refer to Intentionality, I believe you’re referring to the commitment to being very deliberate, with a clear purpose and a clear vision. It precisely answers the question: Where do we want to go as an organization?
With that in mind, at Datamax, we have intentional purpose through everything that we do, and where we want to go. We develop strategies and go-to-market philosophies that are presented with conviction, and with the end goal to Create Raving Fans out of every Datamax customer. We carry this out in a number of ways: by providing best-in-class service to our customers, by offering a value-add through in-house leasing, by bringing first-rate manufacturers for our customers to choose from, and frankly, doing things that many similar companies may not have the desire or ability to do.
David Rhodes
President - Dallas/Fort Worth Office
To me, intentionality echoes the thought that we as a company and we as managers put in place plans to reach our goals but also match our philosophies and meet our vision. I think they have to go hand in hand. To display intentionality, you’ve got to walk the walk.”
Barry Simon
Datamax Inc. President - Little Rock Office
When I reflect on what the word Intentionality means to me, I point right back to Datamax Principle #11: “Focus on the Things That are Productive.”
If the past year and a half have taught us anything, it’s that being Intentional in our approach is obligatory. Navigating both the pandemic and the lingering supply chain issues we’re faced with right now, putting our employees and our customers first remains very Intentional; I feel passionate about that, and believe that the same Intentionality is required of all employees: How can you mirror that in your efforts for the company and our customers?

