The 2 Datamax sites combined contain nearly 3,000 web pages, landing pages & blog posts.

When looked at from this perspective, it can be a bit overwhelming. 

But just as any physical site has a structure, so does a website. As a Datamax employee looking for company information, it’s the marketing team’s intention that our two domains provide valuable resources for your clients, for your prospects, and for your own continuing education.

Where to start? Let’s start with the foundation ... the framework.

The Domain Framework.

Diving Headfirst into the HubSpot platform in 2015, Robert Caldwell had a very specific vision from the onset for the look and feel of the Datamax sites. In a sense, he wanted to stand out amidst the crowd.

One of the main things that I’ve always wanted to do with Datamax branding is to create an impression. Something that someone would remember, or something that would catch their eye,” Robert said. “Having super high quality imagery was always a big deal. We always, as a team, try to think hard about why we’re selecting an image for a piece of content, or for a main slider on our website ... A lot of companies would just put stock images, something we’ve all seen a million times. That’s not very interesting to me.”

Several crucial elements to our homepage:

• Pillar Structure: Each of our core competencies going across the top navigation bar link to a specific pillar page. A pillar page covers all aspects of one particular topic on a single page, with room for more in-depth reporting in more detailed blogs or other content. It essentially tells a story.
  It’s also an opportunity for a company like Datamax, with such a wide breadth of services, to share solutions more succinctly.
• Our Service Button: One imperative action item for Robert and team was to make any search for service and support an easy one. The distinct blue button (hex# 0099CC, to be exact) stands out among other elements to expedite service needs as quickly as possible.
• Primary Calls to Action: The goal of any homepage is to compel visitors to dig deeper into your website. One major “above the fold” call to action exists on each of our sliders.
• Scrollable Sections: As visitors scroll down a page, there are clear, intentional highlighted sections: Beginning with the Raving Fan Metrics, through our core competencies, our technology partners, leadership team and our mission statement – Creating Raving Fans.^®
• Content offer/Resources: Most visitors to our website aren’t ready to buy. Having downloadable content (like our Unified Communications eBook) establishes credibility as a thought leader in our industry.

The Domain Optimization.

• SEMrush: One of the newer marketing tools in the Marketing tool box, SEMrush provides intelligence data including website traffic information, keywords, topic research and other SEO-related data. In recent weeks, the team has utilized SEMrush for a complete site audit. The software crawls an entire site to analyze overall health of the domain. Among things its looking for: Duplicate content, broken links or images, and site indexability.

• Analytics: The Marketing team utilizes both Google Analytics and the website data provided by HubSpot to keep an accurate eye on the number of visitors, where they travel, and how long they stay on our site.

• Page optimization: For every new page that is created, a checklist must be completed, from meeting the right page title parameters, to mobile friendliness to a strong and succinct meta description for each webpage. HubSpot even has an “Optimize” tab that walks the page designer through the “Best Practices” process step by step. This process is always ongoing.

The Domain Content.

You Ask, We Answer Blog:

The newest member of our Datamax blog family (launched in August 2019), “You Ask. We Answer" is intended to answer relevant customer questions concisely. In this space, you'll hear from many different in-house authors, each sharing his or her own areas of expertise within our organization. It is not our intent to be long-winded, overly technical or off-topic. The content of this blog is as straight-forward as the title we've given it: You Ask. We Answer.

Datamax Thinking Blog:

In short, as Robert says, we’re not just selling product at Datamax. We’re selling our thinking. As the subhead says, the Datamax Thinking Blog is about “Educating, collaborating, and sparking ideas for maximizing the technology that matters.”

Datamax Newsroom:

From acquisitions, to awards, to community initiatives, this space helps get the word out on everything Datamax has accomplished in specific marketplaces.

Three Relevant Questions:

"How can I find specific content?"

On the right hand side of the main blog page, you’ll find “Posts by Topic.” Specific blogs are tagged accordingly, so you can pick out here precisely what area of our core business you’re searching for.

How can I share it?

Great question. On the main blog listing page, underneath each post, you’ll see icons for Twitter, LinkedIn and Facebook sharing. Want to share by email? Just nab the URL of the specific blog post and drop it into an email or text.

How can I stay up to date?

There’s a “Subscribe to our Blog” form on the right side of every blog page. Just fill out your email address!

Have more questions about finding or sharing relevant content? Email Robert at rcaldwell@datamaxinc.com or Jeff at jwalker@datamaxinc.com.