Also known as one-to-one marketing, VDP allows you to use rules and pieces of content in a database to create marketing individualized to a group of customers down to a single customer.
“Hey. You there, here's a product you might be interested in. Maybe.”
That's not really a line that's going to inspire anyone to buy from you, much less customer loyalty. Yet that's what a lot marketing looks like – dull, uninspired, careless, and often so broad that no one knows it's for them.
Who wants to be on the receiving end of that? As a business, is that the kind of marketing you want to be sending to your customers and prospects?
I know that I like personal service. Let's use Starbucks as an example. There are many stories of regular customers walking in the door and are noticed by the barrista. When and then their regular order is waiting for them by the time they get to the register. That's personal.
If your marketing materials are broadcasting to everyone, variable data printing can help you begin to market to an audience of one.
Before talking about VDP and personalized output, let me share with you why this matters. I think a few stats will suffice:
Now you're interested, right?
Personalized emails, subject lines and greetings, are simple (and important) to do. However, you can do that with a simple mail merge in Outlook. We're talking about deeper personalization enabled by variable data printing (VDP). Also known as one-to-one marketing, VDP allows you to use rules and pieces of content in a database to create marketing individualized to a group of customers down to a single customer.
Here are a few ways to use VDP:
Variable data printing, combined with production printers and a great marketing strategy can lead to robust sales growth for your company.
Join us on Thursday, October 20th. We'll be hosting a lunch (BBQ from Whole Hog Cafe) and learn (Bill Hoffman, Production Print Solutions Engineer for Konica Minolta) at our offices on 7400 Kanis Road in Little Rock.