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Competitive Advantage.

Celebrating the collective efforts and achievements
of the greater Datamax family on & off the field.

- July 2018 -

Dear Datamax Family,

Imagine taking a bowling ball and rolling it down the alley, but there’s a sheet over the pins. You know you hit some pins, but you don’t know which ones, or how many. This is similar to what happens when many companies – including us at one point – create competitive advantage statements without doing their homework.

All that changed for Datamax with the launch of our Competitive Advantage Program.  

Barry Simon
Datamax Competitive Advantage Process

Relevant  it could be the most powerful word in the Datamax lexicon.

The first word in the Datamax tagline is certainly not there by accident. "Relevant” became a significant term for Datamax five years ago, when President Barry Simon decided to redefine what constituted our differentiators. He grew tired of either guessing at what that was, or having a competitive advantage the customer/ prospect didn’t truly value.  After a lengthy research and data-driven process to help define what those values were, the word “Relevant” today patterns our cultural make-up. It shapes our everyday communication with clients, and helps define, for us, one of the ultimate questions we all struggle with in business: “Why us?”  Read More ...

This month's featured Datamax articles.

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Relevant Racing: How Race Cars and his Career work in tandem for Darryl Moseley

Learn how this self-dubbed "Poor boy" racer burns up the track at Lone Star Speedway near Longview every chance he gets. But the same attributes developed on the track help drive him toward being a better technician, and better service manager as well.
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Synch to Swim:  5 Ways We're Unified in Moving Toward Relevance Every Day

When it comes to differentiating ourselves in our industry, we must be synchronized before we take the plunge into our daily tasks. For Datamax, it all begins with relevance. Here's 5 ways we strive toward being RELEVANT daily!

 

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Featured Datamax Thinking Blog — The Elephant in the (Waiting) Room

For many health organizations, the elephant in the waiting room is still seated there, anxiously anticipating when it might be acknowledged or tended to. That elephant, for many facilities today, is the Security Risk Analysis (SRA). 

At Datamax, we've got even more to rave about.

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Raving Fans: Customer Spotlight

Daniel Williams
Little Rock

One of any church's biggest communication tools is its newsletter. Learn how Daniel Williams didn't just help get one congregation's newsletter out efficiently - he gave them a huge chunk of their work day back as well.
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Raving Teammates: Employee Spotlight

Terri Hackmeyer
St. Louis

It was an ad in the newspaper the led Terri Hackmeyer to Datamax and her hometown in St. Louis 28 years ago. But now, after so many years of sustained success, she'd love to retire from the company that she's  grown to consider family.
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Raving Results: Solutions Spotlight

Lisa Baird
Dallas/Ft. Worth

Patience is truly a virtue. And no one exhibited more than Lisa Baird, who turned defeat into victory by keeping contact with a prospect over a four-year period. The Raving Results she delivered to Allied Electronics were hard-earned, but well worth the wait.
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Raving Friends: Charitable Spotlight

Children's Protection Center
Little Rock

Paddles up! Twenty Datamax paddlers jumped into the 44-foot-long boat recently for the River Cities Dragon Boat Festival, benefiting the Little Rock-based Children's Protection Center.  Datamax raised money internally to help the Center exceed their $150,000 goal.
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Datamax New Hires & Birthdays!

Arkansas New Hires

  • No new hires

Dallas/Fort Worth New Hires

  • Steven Cash - 6/4
  • Freeha Zia- 6/7

 

East Texas New Hires

  • No new hires

Arkansas/MO Birthdays

  • Grant Murray - July 3
  • Demitra Goodman - July 8
  • David Holzhauer - July 10
  • Jeffrey Johnson - July 10
  • Lashaundra Hayes - July 17
  • Kristen Finkbeiner - July 24
  • Mary Robison - July 26
  • Eric Scott - July 30 

Dallas/Fort Worth Birthdays

  • Curtis Whitlock - July 1
  • Nathan Speight - July 4
  • Jason Steward - July 13
  • James Wise - July 24
  • Robert Brewer - July 26
  • Jeremiah Davis - July 27
  • Ann Blaine - July 27
  • Sandra Roeling - July 31

East Texas Birthdays

  • Jeff Walker - July 9
  • Julie McKibben - July 22
  • Roy Martin - July 22
  • Kirk Molloy - July 31

Barry Simon

Simon says ...

In the past we would ask ‘What’s our vision and mission?’ or ‘Where do we want to be in one year, two years, and down the road?’ 

The question we’ll ask going forward is … ‘What do our customers want this year, next year, and beyond?’"  - Barry Simon

I'd love your thoughts and input!