
Cheering Each Other On — the Gift of the Goose — is how we make our Creating Raving Fans mission take flight.
Dear Datamax Family,
In the book “Gung Ho,” narrator Peggy Sinclair sits patiently in a canoe deep into a marsh, waiting for the geese to arrive. As they eventually fly overhead she notes the loud, ceaseless honking from the entire V-shaped formation above. “A rock concert couldn’t have been louder.”

President, Datamax Inc.

Imagine a race where no one cheered, no one kept score. Both are paramount. But roadside fans don't sit mute as cyclists pedal mile by mile, stage by stage. They Cheer the Progress. And So Should We!

Often times, it's as simple as a high five. The authors of "Gung Ho" share key details about how you put the Gift of the Goose into action. After all, worthwhile work and being in control of the goal provide the spark. But 'The Gift' pours gasoline on that spark!

The Gift of the Goose isn’t just a metaphor. We can learn a lot of from these loyal, team-oriented creatures, from their specific formations, to their behavior, to their inherent nature of working together. Read about these 5 Golden Lessons!

There's a lot to take in when visiting Big Bend National Park. It's easy to get lost, and overwhelmed, if you're not paying attention. The risks associated with traveling the cybersecurity landscape unprepared? It's overwhelming. Achieving balance is essential.
Curtis Whitlock; Jeremiah Davis
Dallas/Fort Worth
Ask the office manager at Greater St. James Baptist Church, and she'll tell you upfront: " Jeremiah shows up early, and he stays late. He keeps going and going until he figures out the issue.” Read how he and Curtis Whitlock worked late to create one more Raving Fan!

Virginia McClellan
Little Rock
It’s been a great ride thus far for Virginia McClellan - but she's not getting off of it anytime soon. Learn how being surrounded "by true winners" at Datamax impacted her life, and how this driven, inspired Little Rock account rep is paying it forward for younger employees as she approaches her 30th year here.

Dillon Driscoll
Longview
Everyone in East Texas knows Bear Creek Smokehouse - their hams are a holiday staple for residents across the Piney Woods there. But not everyone knows how to get there. Dillon, after traveling deep into the Pine Curtain, helped this business develop a printing process just as perfect as their smoked meats.

Camp Aldersgate
Little Rock
5 Datamax employees spent their Sunday parking cars for Camp Aldergate's fish fry fundraiser. The day for the kids included fishing derbies, carousel rides and delicious fried fish. Read more about the group, which creates life changing experiences for kids with special needs, below!

Marketing Communications Manager
Jeff Walker serves as the Marketing Communications Manager at Datamax Inc. Prior to joining Datamax, he worked as a reporter, critic and editor before becoming the Marketing Director at East Texas Copy Systems in Tyler, TX.

DALLAS/FORT WORTH | EL DORADO | FORT SMITH | HOT SPRINGS | JONESBORO | LITTLE ROCK
LONGVIEW | LUFKIN | RUSSELLVILLE | SAINT LOUIS | SULPHUR SPRINGS | TEXARKANA | TYLER