
“The Way of the Beaver” means being in control of achieving the goal. COVID-19 broke the dam and forced us to fortify it. As we navigate a new normal, we'll share how our actions are all beaver-esque.
Dear Datamax Family,
If someone were flipping through the Little Blue Book, and were to ask me about what “The Way of the Beaver: In Control of Achieving the Goal” means, I would start by asking them this: “Have you ever seen beavers work?”

President, Datamax Inc.

When COVID-19 struck in mid-March, our service departments stabilized the dam with swift action and adaptable, creative thinking — always in control of achieving the goal.
The Datamax IT team was flooded with activity after employees scattered to their homes. IT Manager Jim Sutton offers his 5 steps for stabilizing the dam, and how his team took on the tidal wave with a vengeance.
With Business Plan Meetings ahead, leadership begins validating our forward direction, after a year that made us swiftly change course. President David Rhodes shares how we recognize and address these changes.

When huddled with your laptop into the kitchen nook, or spread across the couch, the comfort of your home should never soften your cybersecurity awareness. Don't let the tidal wave come crashing down on you.

How do we fortify our dam — and our success — in this new normal? By understanding that we are all empowered to do our part. That every job matters.

Jeff Hockenberry
Little Rock
Relationships matter out in the field. Jeff believes customers can pick up on his empathy, his genuine concern for whatever issue they want resolved at their organization. And it’s that level of responsiveness that turns a casual customer into a Raving Fan.

Jamie Hughes
Hot Springs
Jamie Hughes was simply tired of traveling for work. So when an opening came up at Datamax in Hot Springs, she jumped on the opportunity to join an organization that she says makes her feel truly appreciated and respected.

Kaylee Lynn
Tyler
In small town East Texas, inside the pine curtain, relationships are everything. So Kaylee did everything she could to solidify her relationship with Henderson ISD. Behind the numbers lies a plethora of strategic relationship-building maneuvers.

Sherwood Chamber
Arkansas
While COVID-19 has affected our activities out in the communities we serve, our commitment to contribute has never wavered. This was apparent in October when Datamax sponsored the Sherwood Chamber of Commerce Golf Tournament.


Whether you’re out creating a sale, setting up the order, handling the billing, or delivering the equipment, everyone is filling their own space to make that customer a Raving Fan. It comes down to the right work, being done the right way, always in control." - Barry Simon

Just a friendly reminder that we're bringing back every issue of our internal eNewsletter with the Rave Review Reading Room. Revisit our catalog of past issues by clicking below!
Marketing Communications Manager
Jeff Walker serves as the Marketing Communications Manager at Datamax Inc. Prior to joining Datamax, he worked as a reporter, critic and editor before becoming the Marketing Director at East Texas Copy Systems in Tyler, TX.

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