The partnership review is a long-term strategy that goes beyond a traditional account review.
Ongoing customer relationship management takes on many forms, from a simple account review to a one-on-one meeting at a swanky lunch spot. These activities improve client loyalty and build long-lasting connections, but they often go on the back burner. Many companies consider post-sale account management to be a once-and-done process involving a single follow-up, or they wash their hands completely after the sale. When companies stand to gain so many benefits, why do they skip out on this part? In many cases, there's too much focus on sales quota attainment, and the customer (and company) suffers for it.
The partnership review is a long-term strategy that goes beyond a traditional account review. You go over many aspects of the relationship, including:
When you sit down for a partnership review, you can ask a wide range of questions. These five options help you cover the most important aspects of your relationship, whether you're talking to a vendor or having a conversation with your own clients:
We make a regular partnership review a part of our client engagement. How can we turn you into Raving Fans if we don't do everything we can to ensure you're happy with us?
You shouldn't feel left in the dark with your vendors after you go through the sales process. Look for businesses willing to do the work to grow your relationship, and give your own customers and clients the same full-time account management you enjoy.