
Just like a tree’s rings tell the story of its growth, resilience, and adaptability, a company’s culture reflects its history, values, and ability to thrive. Culture wins because, like the strongest trees, it grows deep roots, adapts to every season, and wins the battle against time.
Author and management consultant Peter Drucker once said: “Culture eats strategy for breakfast.” You know what? I 100% agree with that statement. Even the best strategic plan on earth will likely fail if the culture doesn’t support it. Strategy is only as good as people who do (or don’t) believe in it.

President, Datamax Inc.

Every tree's rings are distinct, shaped by its environment and experiences. Similarly, no two company cultures are the same. What's unique about ours? We asked Datamax Arkansas President David Holzhauer and Datamax Texas President David Rhodes.
READ MORE ABOUT OUR DISTINCT CULTURE!
In the book "Culture Wins," the cover graphic is purposefully a squiggly circle (as seen above). We discuss the book and critical cultural adaptation.
Hiring the best talent relies on people just like YOU. By reaching into your professional/social networks to refer a talented contact, you could take home $500.

Companies with strong cultures cultivate loyal employees who grow with the organization, trust the organization, and feel as though they are part of something bigger. We visit with COO Steven J. Sumner about the strength of Datamax culture — from the moment an applicant walks in the door and beyond.

Barry Burton
Little Rock
Sure, Barry Burton is a talker. Well, the clients don't seem to mind it. Because his chatty nature doesn't just help him zero in on the issue at hand: It creates a client/technician camaraderie that makes all the difference.

Kevin Seymour
Lufkin
We'll call it right place, right time. When Kevin's father (an IT manager at an East Texas bank) caught word that Datamax was hiring, he encouraged his son to apply. What's unfolded is a unique career opportunity for Kevin and the development of big-time skills.

Julie Robinson
Little Rock
It was a banner year for Arkansas Account Manager Julie Robinson. Her well-earned accolades speak for themselves. But don't think that Julie doesn't give credit to those around her for so many big wins. We consider those CULTURE wins at Datamax.

Shiloh Community Garden
Dallas/Fort Worth
We love getting our hands dirty! Recently, a group of Datamaxers visited Shiloh Field Community Garden. The volunteers installed chicken wire inside a greenhouse to rabbit-proof it once the lettuce is planted there.

A defining moment for any culture is when it's people come together - to break bread, to celebrate, to collaborate, to recap, or to plan ahead. That's exactly what we'll do as we embark on our annual meetings Feb. 26 (Tyler), Feb. 27 (Dallas/Fort Worth), and Feb. 28 (Little Rock). We look forward to seeing you all there!
Tell us about your family: I am a single Mom with two kids. My daughter is eleven and my son is eight. I come from a big family.
Hometown: Lindale, TX
Hobbies: I love watching my kids play their sports, being outside, traveling when able, love to cook and baking.
When you're not at Datamax, what are you a Raving Fan of? I love football and baseball, mainly college and staying busy with my kid’s sports teams and hobbies.
Tell us about your family: My wife’s name is Donna, and we have two sons. Darrion 24 and Dexter 25. Donna and I have been married for 33 years.
Hometown: I was born in Jackson MS, have lived in Dallas, TX, St. Louis, MO and Kansas City.
Hobbies: I enjoy riding my motorcycles, taking trips, taking walks in my neighborhood, and watching TV.
When you're not at Datamax, what are you a Raving Fan of? GO Kansas City Chiefs football! Working within our local church, the church is in Sherwood. Working in my yard and cutting my lawn.
We love welcoming our new employees. That's why we've added the Datamax New Hire Dashboard – so you can get to know a little more about our new hires right off the bat. If you see one of these folks around the office, please say "hello! "

(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)

Our Smart Advantage business partner often cautions against using phrases like "world-class" — after all, to customers, it can sound like empty marketing blah, blah, blah fluff. But when others use it to describe Datamax? That’s proof we’re delivering real results and earning recognition where it matters most. Great culture can only produce that!” - Barry Simon
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Marketing Communications Manager
Jeff Walker serves as the Marketing Communications Manager at Datamax Inc. Prior to joining Datamax, he worked as a reporter, critic and editor before becoming the Marketing Director at East Texas Copy Systems in Tyler, TX.

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