
The Hero is the integral character in any great story. As storytellers (and storysellers), we help navigate the hero’s journey with two understandings. In this story, we aren't the hero. We're the partner whose solutions securely shield the workplace and sharpen workplace productivity.
Author Margaret Wheatley once wrote “Leadership is a series of behaviors rather than a role for heroes."
This month’s Rave Review asserts that, in our collective story, the customer is the hero. Our job is to help navigate the hero’s journey by offering insight, know-how, and developing trust. I believe there’s a lot of truth in that, but I’d like to add my thoughts on leadership, because I think the quote above ties nicely into our theme for this month.

President, Datamax Inc.

From golf to the art of SPIN Training, Dallas/Fort Worth Business Process Consultant Matt Mundfrom says it comes down to practice, repetition, and the pursuit of pure contact. When it's done correctly, the contact becomes a client, and that client feels like the true hero of their journey.
Is our buyer the central character in our story? Or do we consider ourselves the hero of this journey? Let's take a closer look at the buyer's journey to find out.
Zero downtime. A truly consultative approach. Genuine concern for a customer going through a difficult phase. These are all instances of a great "hero" story.

The willingness and ability of a technology vendor to deeply explore a client’s print and workflow is a difference maker.

Frontline Workers must be agile in their workload, and creative in their approach, to ensure that the customer’s journey is successful. Little Rock Dispatcher Rachel Acosta is both of those.

Cecil Clackler
Fort Smith
Resolution is one (very important) thing, but displaying character is just as an important part of the equation for Cecil Clackler. He didn't just keep a smile on his face for Pediatrics Plus in Conway, ARK - he put a big smile on theirs as well.

Josh Sims
Tyler
Motivation is a big-time word for Josh Sims. As a mentor on the ball fields, and certainly as a leader in the bullpen at Datamax, he wants nothing more than to see his team succeed. Find out more about how this Area Sales Manager coaches 'em up in ETX!

Meagan McCoy
Dallas/Fort Worth
The ability to produce one particular shade of red turned into the little detail that made the biggest difference for a local marketing agency. See how Meagan McCoy secured a large deal that included a production unit, three copiers, and a cutter.

East Texas Giving Day
East Texas Area
We welcome the opportunity to give back to our communities. April 26 is East Texas Giving Day, and one potential benefactor is our ongoing DatamaxCares MultiplyMeals partner, the East Texas Food Bank. Click to learn more!

Mile by mile, day by day, week by week, one step closer to a particular destination. One run closer to the next starting line. Jeff Walker shares his journey as a Marathoner and Marketing Communications Manager.
Tell us about your family: We are very fun, outgoing, funny, and family-oriented.
Hometown: Little Rock, ARK
Hobbies: I enjoy family fun, weekend trips, spending time with friends, and lashing.
When you're not at Datamax, what are you a Raving Fan of? I’m a Raving Fan of going out with friends and family.
Tell us about your family: I'm the 4th out of five children. My parents, myself, and all of my siblings have graduated from Texas A&M. I recently got engaged to be married on October 29, 2022.
Hometown: Keller, TX
Hobbies: I enjoy watching and playing sports, hunting, and cooking.
When you're not at Datamax, what are you a Raving Fan of? I’m a Raving Fan of hunting, fishing, and golf. I’m also a crazy Texas A&M Aggie sports fan!
We love welcoming our new employees. That's why we've added the Datamax New Hire Dashboard – so you can get to know a little more about our new hires right off the bat. If you see one of these folks around the office, please say "hello! "

(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)

When it comes to leadership, to me it’s about deferring attention off yourself and focusing on those you serve. It’s about stepping aside to help create heroes out of those around us." - Barry Simon
Marketing Communications Manager
Jeff Walker serves as the Marketing Communications Manager at Datamax Inc. Prior to joining Datamax, he worked as a reporter, critic and editor before becoming the Marketing Director at East Texas Copy Systems in Tyler, TX.

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