
Welcome to the heart of summer — and the heart of what makes Datamax feel different. While it's sweltering outside, inside these walls, and right back out there serving clients, there’s always a calming breeze of connection and transparency. The open-door mindset isn’t just a policy — it’s a part of our personality.
Come On In. "Our doors are always open for you." (Little Blue Book, pg. 2)
There’s a certain level of comfort in walking into a place where you feel seen, heard, and valued. The lights are on and the door’s already open.
At Datamax, we don’t just talk about being open. We live it by inviting honest feedback, bold ideas and always taking the best interests of the company at heart. “Always Open:” It’s a mindset we share collectively. That’s our culture.

President, Datamax Inc.

For Kristina Prichard, an open invitation means creating an environment where reps feel safe to speak up, supported to grow, and encouraged to bring their full selves to the conversation.

Before the Saint Louis controller heads off to Colorado, we look back on her illustrious career here, and take a peek at Sheryl's open road ahead.

New to Datamax? Need a refresher on the paid time off you're set to earn? Click below for details on the Datamax Inc. Vacation/PTO policy.

In his Key Contact Interviews, Justin Huffaker mentions to people that if they ever have questions or need help, "feel free to stop by." Ted Roche, on the eve of his interview for the ASM role, took Justin up on that. The rest, as they say, is history.
As a bonus, hear other examples of how feedback + collaboration abound in the DFW Metroplex!

Clay Thomas
Hot Springs
If Clay Thomas has one overriding concern here at Datamax, it's simply a deep concern for the customer's well-being. That motivation manifests itself in many ways for a Rock Star technician in Hot Springs... one who appreciates the culture here greatly.

Robert O'Gorman
Dallas/Fort Worth
When Robert O'Gorman came to Datamax, two things struck him: "They do it right," and "They all LIKE each other!" He took that fuel and went full throttle into an inspiring career here. Most recently, he was promoted to Director of Sales in Dallas/Fort Worth.

Mallori Kissinger
Tyler
How does the "new kid on the block" nurture the relationship with a decades-long Datamax client? Let Mallori Kissinger show you how. When the unexpected occurred after the sale, Mallori stepped up and defined the meaning behind "trust."

BBB Torch Awards Sponsor
Little Rock
The 2025 BBB Arkansas Torch Awards may not be until September, but we've already shown our support by serving as a sponsor for the event. For those who remember, Datamax was awarded The BBB Torch Award for Ethics in 2022!

The Datamax Arkansas "Toner Pirates" returned to the River Cities Dragon Boat Festival last month to row for a great cause (the Children's Protection Center). Once again, we came home as a top donating team, reaffirming the fact that #DatamaxCares. Paddles Up!!
SEE MORE DRAGONBOAT PHOTOS ON FACEBOOK ›
Tell us about your family: I have been married 25 years to Ford Ashlock. We have 2 boys Gavin 21 years old and Hudson 17 years old. We also have 3 English Bulldog babies, Foxy, Chubbs, and Fancy Pants. Also, we own a food truck- The Rock’n Hog
Hometown: Marked Tree, Ark.
Hobbies: I love to shop, cook, and spend time with my family.
When you're not at Datamax, what are you a Raving Fan of? I am a raving fan of hanging out with friends, traveling, working at our food truck and anything with my family.
Tell us about your family: I come from a small family with my mom and dad and one older brother. I also have a mini–Australian Shepherd, named Bear.
Hometown: Whitewright, TX
Hobbies: I enjoy spending time with friends and family, going to the gym, and cooking!
When you're not at Datamax, what are you a Raving Fan of? I am a raving fan of Tex-Mex! I love trying new restaurants with friends and family.
Tell us about your family: I have two daughters, Bailey, who is 5 years old and Callie 18 months.
Hometown: Bells, TX
Hobbies: I enjoy watching sports, golfing and playing with my daughter’s.
When you're not at Datamax, what are you a Raving Fan of? Spending time with my daughters, playing golf with friends and working out in my alone time.
Tell us about your family: I’m the youngest of three siblings. I’m a proud uncle. My nephew lovingly calls me “Uncle Lobster.”
Hometown: Garland, TX
Hobbies: I enjoy reading, spending time with family & friends, and going to the gym.
When you're not at Datamax, what are you a Raving Fan of? I play the guitar, and I also cook a tasty steak!
We love welcoming our new employees. That's why we've added the Datamax New Hire Dashboard – so you can get to know a little more about our new hires right off the bat. If you see one of these folks around the office, please say "hello! "

(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)

Let’s keep the doors open. Not just the ones on hinges, but the ones that lead to growth, understanding, and a stronger Datamax for everyone. That’s our culture.” - Barry Simon
Marketing Communications Manager
Jeff Walker serves as the Marketing Communications Manager at Datamax Inc. Prior to joining Datamax, he worked as a reporter, critic and editor before becoming the Marketing Director at East Texas Copy Systems in Tyler, TX.

DALLAS/FORT WORTH | EL DORADO | FORT SMITH | HOT SPRINGS | JONESBORO | LITTLE ROCK
LONGVIEW | LUFKIN | RUSSELLVILLE | SAINT LOUIS | SULPHUR SPRINGS | TEXARKANA | TYLER