Not unlike a farmer packaging his or her harvest and sending items on to retail, we go to market every single day. Every one of us. What are our core go-to-market philosophies? What makes them ours and ours only? Load up the truck, Datamax. We’re goin’ to market.
Why do people want to do business with us (vs. a competitor down the road)? It’s a great question that I get asked often – and one that we should all have a viable answer for.
Whether people realize it or not, each one of us is a salesperson. Every time you do your work, you’re selling, whether that’s a technician providing fast resolution, admin mastering its paperwork, or our drivers delivering a great customer experience for a new client.
President, Datamax Inc.
We have the ability to go way "beyond" the box with an array of advanced solutions. To find out more about what these entail, we reached out to the solutions guru in Arkansas... Trish Williams.
Datamax Discovery is all about digging deep and cultivating relevant solutions. And it’s a real Difference Maker when we head to market.
We ALL have beneficiaries. Datamax employees receive a $25,000 face value life insurance policy after 60 days of full time, continuous service.
Think our service teams are a big-time differentiator among our industry peers? You better believe they are. Calvin Du is just one example of the winning attitude they collectively take on. (Calvin, middle, pictured with Jermaine Malone, left, and Corey Huey in the background).
Kevin McKain
Tyler
When you give Kevin McKain a project, he digs in and researches it until he figures it out completely. He's taken the remote support flag and run with it in East Texas since coming on in May, highlighted by his deep dive into uniFLOW recently.
Trey McFarlin
Sulphur Springs
Sulphur Springs Area Sales Manager Trey McFarlin jokingly calls Datamax his first "big boy job." But there's been no joke about his steep climb, from sales to production sales to management. Read on about what he truly appreciates about Datamax.
AgentDealer Support Team
Little Rock
The trio of Barbara Madden, Kristen Finkbeiner, and Allie DeHart is quick to thank those around them for the continued success with bringing on the AgentDealer CRM in Arkansas. But we'd be remiss not to give these pros their due props as well.
East Texas Food Bank
East Texas
We recently earned the East Texas Food Bank's annual "Hunger Hero" award for our ongoing donation partnership program with the ETFB. Fighting hunger and feeding hope remains a core mission that Datamax is proud to be a small part of!
So what makes Datamax different, really? Let's break down a few of the elements that truly make us stand apart from the competition. For help, we called upon our two Vice Presidents in sales. (Pictured: Clay Mills Huddles up with the East Texas sales team).
Tell us about your family: Cattle farmers; was raised to rise early and be ready to take on the day.
Hometown: Glenwood, Arkansas
Hobbies: 3D animator, comic book artist, instrument repair and musician/sound designer, game developer, illustrator, 2D classic animator, logo designer
When you're not at Datamax, what are you a Raving Fan of? Drawing and animating.
Tell us about your family: I am the middle child with an older brother and younger sister. My mom is a nurse, and my dad makes airplane parts for Boeing. We are huge fans of the Cardinals and Blues.
Hometown: Imperial, Missouri.
Hobbies: I like to play basketball, golf, and video games. I spend my free time hanging out with friends and family.
When you're not at Datamax, what are you a Raving Fan of? I am a fan of anything sports-related. I can talk sports all day long and I will spend a good chunk of my free time watching sports on TV or YouTube.
Tell us about your family: I have been married for 27 years and I have two boys that are 23 & 21 years old. My older son Caleb is a Scottsdale, AZ policeman and graduated last year with a finance degree. My younger son is a Sargeant Combat Medic in the army serving in Ft. Drum N.Y. in the 10th Mtn. division and will also graduate with a finance degree in Dec.
Hometown: Erie, PA
Hobbies: I love camping, mountain/road biking and skiing!
When you're not at Datamax, what are you a Raving Fan of? I am a raving fan of Home Depot and Lowes because I am remodeling the home we bought in Texas; so for right now fun consists of construction work on my house. If I wasn’t working on my house, I would be watching and going to football games. I was a football coach for 24 years and I really enjoy the sport at all levels.
Tell us about your family: My family is from Nigeria, and I happen to be the youngest among six siblings. We're an exceptionally sociable and extroverted bunch, frequently coming together to enjoy each other's company.
Hometown: Dallas, TX
Hobbies: My hobbies are working out, grilling, and reading.
When you're not at Datamax, what are you a Raving Fan of? One of my absolute passions is soccer. I relish playing it during my leisure hours and avidly follow the sport, keeping a close eye on all the action.
Tell us about your family: I have four children, Alexander, Madison, Faith, and Sarah Grace who all delight my heart.
Hometown: Dallas, TX
Hobbies: I enjoy writing. I am working on my first book on Hemingway. Helping others, sailing, skiing, and deep-sea fishing.
When you're not at Datamax, what are you a Raving Fan of? I am a raving fan of deep-sea fishing for sure.
Tell us about your family: I have been with my boyfriend for five wonderful years. Blessed with two wonderful stepsons. We have a cat named Luna but, we call her Tuna: toochie, toonster.
Hometown: New London, TX
Hobbies: I like to play music and take care of animals.
When you're not at Datamax, what are you a Raving Fan of? If I’m not at the ballpark watching my youngest play ball, I’m home enjoying time with my family playing music or planting flowers in the yard.
We love welcoming our new employees. That's why we've added the Datamax New Hire Dashboard – so you can get to know a little more about our new hires right off the bat. If you see one of these folks around the office, please say "hello! "
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
When people ask me about what makes Datamax different, I’ll often share with them our line of products and solutions, but then I’ll offer up our tagline, “Relevant Technology. Raving Results.” That so clearly defines what we set out to do.”
- Barry Simon
10 years later: Click to read the original go-to-market
thought process behind our Datamax tagline.
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Marketing Communications Manager
Jeff Walker serves as the Marketing Communications Manager at Datamax Inc. Prior to joining Datamax, he worked as a reporter, critic and editor before becoming the Marketing Director at East Texas Copy Systems in Tyler, TX.
DALLAS/FORT WORTH | EL DORADO | FORT SMITH | HOT SPRINGS | JONESBORO | LITTLE ROCK
LONGVIEW | LUFKIN | RUSSELLVILLE | SAINT LOUIS | SULPHUR SPRINGS | TEXARKANA | TYLER