
A single drop causes ripples that spread across an entire waterway. Sharing updates, decisions, and changes in a timely manner creates waves of awareness throughout an organization. Information, like water, should never remain stagnant. #8, Keep Everyone Informed: It ensures our organization stays fresh, fluid, and responsive in our mission. We call it The Ripple Effect.
Every morning, after I’ve had my workout and before I leave for work, the same thought crosses my mind: “What do I need to tell Patti before I go?” Even if she’s still sleeping, I naturally do a mental rundown of what might need to be communicated before I drive off. What can I say? it’s a habit.

President, Datamax Inc.

He walks the walk (up two flights of stairs to the sales area) 9 or 10 times every day in the spirit of Keeping Everyone Informed. Regarding #8, Little Rock Technology Services Manager Brad Russell is making serious waves.

Jeremy Quinn, Robert Baker, Josh Simms, and Justin Harper always seem to be on the same page in their collective efforts. We call it The Multiplier Effort.
Communicated the need for additional training? We've got you covered with TechCare University. Brush up on skills from Office 365 to Cybersecurity Best Practices.

Our Dispatchers are great advocates of #8: Which definitely helps keep traffic running smoothly for our service departments. Texas Dispatcher Mark Mansell gives his take on Keeping Everyone Informed.

Phillip Washington
Dallas/Fort Worth
Not everyone comes into their manager's office with the intention of developing a five-year-plan. But that's exactly what Phillip did. This eager, enthusiastic technician is making great impressions on both clients and his colleagues.

Tim Skurdahl
Fort Smith
When Tim Skurdahl interviewed with Datamax, one thing that caught his attention was winning Best Places to Work in Arkansas. For a service supervisor who helps hold down the fort in Fort Smith, he's felt the impact of a positive, people-first culture.

Jeff Flory
TSG Texas
These cool, antique phones (pictured) have NOTHING to do with the ones he sold to a Senior Center recently. With 32 locations and 1,200 + devices total, this CommCare deal was a historic one for Datamax... and a BIG-TIME first phone deal for Jeff.
Shiloh Field
Denton
"What kind of work needs to be done on a farm?" Everything that needs doing! 26 Datamaxers were up to the challenge recently, in their second visit to Shiloh Field, the largest community garden in the US. (Click image above for full size).
Tell us about your family: Levi comes from a very large and close-knit family, which is always growing. In fact, Levi got married just a year ago, and he cherishes spending time with his loved ones.
Hometown: Jacksonville, Ark.
Hobbies: A few of Levi's favorite hobbies and interests are playing soccer, immersing himself in thrilling video games, and exploring the great outdoors through
hiking adventures,
When you're not at Datamax, what are you a Raving Fan of? Levi enjoys quality time with friends and family. He's all about cookouts and family get-togethers.
Tell us about your family: Flave, who grew up in the charming town of Searcy, AR, alongside his three brothers, has had quite the journey. After spending the past few years soaking up the vibrant life in Dallas, TX, he recently decided to return to his roots in Arkansas. The pull of family and
the desire to be closer to his loved ones brought him back to Arkansas.
Hometown: Searcy, Ark.
Hobbies: Flave is an avid outdoorsman with a passion for golf, attending concerts, and exploring new destinations. Whether he's hitting the greens, enjoying live music, or embarking on his next travel adventure,
Flave is always on the move. He also cherishes the time spent hanging out
with his friends.
When you're not at Datamax, what are you a Raving Fan of? When it comes to fun, Flave is all about spending quality time with friends. Whether it's meeting up for a delicious dinner or catching the latest
blockbuster at the movies, he loves making memories with his favorite people.
Tell us about your family: I have an amazing husband, a beautiful daughter, and a terrific son.
Hometown: Georgetown, TX
Hobbies: I like reading, playing Dungeons & Dragons, and trail running.
When you're not at Datamax, what are you a Raving Fan of? I own a 4-year-old ex-racehorse and love to compete in eventing (a competition that includes dressage, cross-country, and show jumping).
Tell us about your family: I come from a small British Christian family.
Hobbies: I love cooking and going on walks.
When you're not at Datamax, what are you a Raving Fan of? I love spending time with my family.
Tell us about your family: I am a mother of two grown kids. My son Daniel has blessed me with two grandchildren, Chloe 12 and Johnathan 9. My daughter Kayli and her husband AJ have blessed me with one grandson Elijah who is 3. My happy thoughts!
Hometown: Fort Worth, TX
Hobbies: Being the best and fun NaNa I can be!
When you're not at Datamax, what are you a Raving Fan of? I am in a few Facebook groups and attend events, weekend getaways, etc. I watch Elijah on Saturdays and usually do whatever he wants.
Tell us about your family: My Mom and Dad have been successful small business owners, which gave me a deep appreciation for hard work and always encouraged me to follow my dreams. I have an 18-year-old sister who has been a great teammate in life, teaching me the value of support.
Hometown: Talihinia, OK
Hobbies: I love being outdoors and in the country! I enjoy trying new things and traveling.
When you're not at Datamax, what are you a Raving Fan of? I love spending time with my family and friends! I love football games and riding 4 wheelers at my family’s cabin!
Tell us about your family: I have been married for 33 years. I have three grown children, two getting married this year. I am very blessed to have them.
Hometown: Florence, Ala.
Hobbies: Only real hobby I have is family and upkeep of my house.
When you're not at Datamax, what are you a Raving Fan of? All University of Alabama sports teams.
Tell us about your family: I have 2 daughters who are 25 & 28, 2 granddaughters who are 1 & 3, and no pets.
Hometown: Little Rock, Ark.
Hobbies: I like painting, calligraphy, costuming, and hiking.
When you're not at Datamax, what are you a Raving Fan of? I love antique & junk shops and socializing.
We love welcoming our new employees. That's why we've added the Datamax New Hire Dashboard – so you can get to know a little more about our new hires right off the bat. If you see one of these folks around the office, please say "hello! "

(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
(Years at Datamax)
At Augusta National’s par-3 16th hole, the usual goal of avoiding water is set aside—at least during practice rounds—when players attempt to skip golf balls across the pond in a beloved Masters tradition. This quirky ritual began in 1972 when Gary Cowan successfully skipped a ball using a 3-iron, encouraged by Ben Crenshaw. Over the years, it’s become a fan-favorite moment, blending fun with skill. A highlight of this tradition came in 2016 when Jon Rahm skipped a shot that not only made it onto the green—but also went in for a hole-in-one, all on his birthday, adding an unforgettable ripple effect to an already magical Masters memory.

Make #8 a natural next step after any interaction to share what you learned with the people who need to know. Make it routine. Make it a habit. ” - Barry Simon
Marketing Communications Manager
Jeff Walker serves as the Marketing Communications Manager at Datamax Inc. Prior to joining Datamax, he worked as a reporter, critic and editor before becoming the Marketing Director at East Texas Copy Systems in Tyler, TX.

DALLAS/FORT WORTH | EL DORADO | FORT SMITH | HOT SPRINGS | JONESBORO | LITTLE ROCK
LONGVIEW | LUFKIN | RUSSELLVILLE | SAINT LOUIS | SULPHUR SPRINGS | TEXARKANA | TYLER