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Datamax Inc. Announces The Acquisition of East Texas Copy Systems


Coppell, TX, January 10, 2018 — Datamax is pleased to announce the acquisition of East Texas Copy Systems, a privately-owned business technology provider headquartered in Tyler, TX. This agreement represents an integral part of the Datamax growth strategy to further expand and strengthen its marketplace presence within Texas and Arkansas.

For more than 70 years, East Texas Copy Systems has demonstrated an undeniable track record of staying ahead of the industry curve. The company’s objective for the businesses and organizations it serves is to develop and deploy emerging technology solutions that empower optimum efficiency and enhance marketplace advantage. 

The common threads that exist between the two technology providers only further strengthen the agreement moving forward. This alignment of go-to-market philosophies and company objectives between Datamax and East Texas Copy Systems makes this acquisition a benefit for all parties concerned — especially its valued customers.

“Rick Fedell (Vice President) and I are beyond thrilled to share what will be the beginning of a new era at East Texas Copy Systems within the Datamax family,” East Texas Copy Systems President Greg Walker said. “Although we will have a new name and new ownership, our customers can expect business as usual. They can also anticipate an enhanced commitment and capability through the expanded resources of Datamax. In our mind, the fit between our organizations is not just a good one; it’s a perfect one.” 

Datamax-Side-by-side.pngFor a side-by-side comparison of the cohesiveness between Datamax and East Texas Copy Systems and their solutions and services, please click on: Profile: Business Technology As Usual And Better.

Datamax and East Texas Copy Systems experienced professionals will strategically work together to deliver relevant technology solutions in a manner that promotes collaborative partnership and propels organizational productivity. The newly expanded organization will continue to offer a complimentary array of multifunction copiers and printers, desktop printers, wide-format printers and digital production equipment. Coupled with document management/workflow solutions, managed print services, managed network services, and IT consulting services, the ability to address “holistically” a broader spectrum of business technology challenges can now be realized.

Datamax feels that, ultimately, customers will enjoy the freedom to focus on their forte – managing their business, not their technology.

“Although business alignment is a major factor in such an acquisition, what we’re equally excited about is our cultural alignment. We believe culture trumps all.  At Datamax, we aren’t satisfied with customers or employees just being satisfied.  Our mission is much bigger. We set the bar very high regarding the experiences of our customers, as well as the aspirations of our employees and the needs of our communities. Unless we’re Creating Raving Fans® of each of them, our job is simply not done. The East Texas Copy Systems customer and employee commitment level is clearly the same, which makes this a wonderful match,” says Barry Simon, President, Datamax Inc. 

This acquisition will offer additional synergy and thought leadership that will benefit customers in all of the markets we serve. 

For more, please contact the following:

Robert Caldwell
Vice President, Marketing, Datamax Inc.
972-432-2300, Ext. 5414,

Jeff Walker
Marketing Director, East Texas Copy Systems (A Division of Datamax Inc.)

About East Texas Copy Systems

East Texas Copy Systems has served the East Texas area’s business technology needs for nearly three quarters of a century. With three locations in Tyler, Longview and Lufkin, East Texas Copy Systems is an authorized service provider representing Canon, Samsung, Océ, Lexmark and Kyocera brands. We also offer color copiers, fax machines and wide format printers, as well as deliver technology supplies from all major manufacturers.

East Texas Copy Systems provides the comprehensive service and expertise to support an office’s entire technology landscape, from copiers and printers, managed network services, document management, business phone systems, data backup solutions, I.T. hardware and general I.T. consulting. For more, please visit

About Datamax

Datamax Inc. offers the latest business technology to increase efficiency and productivity. Datamax Inc. has been in business for over sixty (60) years with offices in Little Rock, Hot Springs, and Dallas/Fort Worth with more than two-hundred (200) employees in two (2) states.  Datamax enjoys coveted recognition as a Canon Advanced Partner (4 years in a row), a Canon ATSP Service Provider (10 years in a row), a Konica Minolta PRO-TECH Service Provider (4 years in a row), and a Microsoft Gold Partner since 2006. Additionally, it has been recognized as an ENX Magazine ELITE DEALER AWARD recipient for the last two years and voted one of the Best Places to Work by Arkansas Business for 2017.

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About Robert H. Caldwell

Robert serves as the Vice President of Marketing for Datamax Inc. As a marketing & sales visualizer, he is known for his collaborative delivery of communications and innovative use and technology automation. With a degree in Marketing and Computer Information Systems and over 35 years of experience in the Information Technology and Office Automation arenas, he offers a broad spectrum of business insight.

Topics: Creating Raving Fans News Release Acquisitions