The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


The Benefits of Colored Printing

Pictures are beautiful in black and white. However, color is on a whole different level. Color has been proven to provoke more emotion and excitement in viewers. This is why we should all be thankful for the invention of colored printing. Not only is it pleasing to the eye, it’s a beneficial way in boosting ones sales. As a business owner, printing in color can be considered a necessity—especially when advertising! Whether you’re printing out fliers or posters, if you pick your colors right, people will come running to your door.

Here’s why:

• Memorable – Studies show that people are more likely to remember pictures they see in color than in black and white.
• Emotion – Colors give a more emotional effect to the viewer. Different colors evoke different moods. For example: yellow represents joy, while dark blue represents tranquility.
• Eye catching – You’re walking by a building with grey posters and colored posters on the side. Which will you notice more? No matter how fast you are walking, the posters with color will stand our more than those in black and white. Even if your peripheral view!

Incorporating color into you organization is a must. Business owners are constantly finding new ways to get ahead of the game, and colored printing happens to be one of them! Today we are experiencing colored printers, capable of printing color in the highest quality possible. Why not take advantage of it?

To learn more about colored printing and how it can benefit your business, contact us today!