The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.

Finding Your Audience of One: Personalization With Variable Data Printing

Also known as one-to-one marketing, VDP allows you to use rules and pieces of content in a database to create marketing individualized to a group of customers down to a single customer.

“Hey. You there, here's a product you might be interested in. Maybe.”

That's not really a line that's going to inspire anyone to buy from you, much less customer loyalty. Yet that's what a lot marketing looks like – dull, uninspired, careless, and often so broad that no one knows it's for them.

Who wants to be on the receiving end of that? As a business, is that the kind of marketing you want to be sending to your customers and prospects?

Topics: Printing Technology Solutions Production Print