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The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


Research Studies Focus on Print Industry’s Future

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These studies are set to showcase the future of the industry. Print needs and activities touch many other fields and are connected to related fields of business.

Virtually every field of business requires some sort of print activity. This activity is sometimes done on a small scale inside an office environment. Large scale projects produced by managed print services are commonly required. The print industry plays an active role on advertising and marketing. At the same time it is critical to overall daily operations. Two research studies, commissioned by PRIMIR, the Print Industries Market Information and Research Organization will be completed this fall.

These studies are set to showcase the future of the industry. Print needs and activities touch many other fields and are connected to related fields of business.

Resources necessary for these activities are industries within themselves. These are just some of the resources that are utilized for printing:

  • Paper
  • Ink
  • Printers
  • Copiers
  • Storage Materials

Businesses of all sizes purchase these items regularly for their administrative tasks. Investing wisely is a good way to budget for these resources. It is important to know what the future projects are for not only the print industry but fields associated with it. This is critical information for both customers, vendors, service professionals and those selling equipment. The PRIMIR studies will focus on two topics that are beneficial to those who provide and require printing services.

Retail Advertising’s Future

The retail industry is one of those that use a lot of printed materials. This is especially important as it relates to advertising activities. The PRIMIR study with this focus is a follow up to another study done in 2005. Direct mail and inserts are concepts that are being used now and are expected to continue to have value in the future. Contemporary advertising tools include digital media, which relates to the use of mobile, online, QR codes and other advertising methods.

Print Equipment’s Influence

The second study focuses on the influence of the equipment used in the print industry. This area also has an impact on printing overall. The study of the future or print as it relates to equipment looks at strategies for changing the business environment, as well. The opportunities to transform your operations and to expand can be beneficial. This is true no matter what size business you have currently.

There are times when it is necessary to reinvent a business model. Being aware of new technology and products in particular markets can impact your plans. If print activities are central to your operations or the services you provide it is important to know what future projects are for this industry. 

Topics: Printing Color Printing